Instagram now becomes the second most popular social media platform after Facebook. It boasts 800 Million monthly active users with 500 Million daily active users. If you are not on Instagram, then you are missing the great opportunity to get newer audience and followers.
In a recent study conducted by various agencies, they found out that, Instagram receive 10% more engagement than Facebook when the same story published in both the social media platform.
Comparison of coca-cola ads on Facebook and Instagram
Let see one comparison between Facebook and Instagram ads of Coca-Cola. Coca-Cola, the beverage giant, has over 91 Million Facebook and 746000 Instagram active Followers in its profile. Instagram followers are less than 1% as compare to Facebook followers. So, Coca-cola started an ads campaign in both the social media platform for user reaction. Now, as Facebook got 91 million fans, you will think Facebook wins with hands down. Wait, let’s check the ads first:
These Facebook ads on Coca-Cola received 3751 likes and 79 comments, which seems high figure. Now, let concentrate what ads copy they post on Instagram:
This post received 30,000 likes and over 270 comments. What we get from this result is, from a small fraction number of followers in Instagram (nearly 1% as compared with Facebook), they got more engagement than Facebook. It shows the power of Instagram over all other social media platform.
So, if you are now convinced, then we can tell you four factors that make Instagram the best social media platform.
4 factors that make Instagram the best social media platform
Factor 1 # Better User Engagement
If you want one of the best factors which make the Instagram king of all social media platform, then it should be better user engagement. Instagram users are the most active users of the world; they like and share 58 times more than Facebook users. It has the ultimate level of user engagement for any product. If you are promoting your product on Facebook and Instagram both, you will get more engagement on Instagram.
User engagements are the most basic parameter to test any product or post. With an active number of users constantly commenting and sharing your product or stories, you will get a number of users and followers. Consider using Instagram for promoting your product first on any other social media platform.
Factor 2 # Effective Content Display
If you are promoting any product on Instagram, you should spend time on making your profile and story. If you check the leading brand promotion on Instagram, they all have one thing in common; they have a great profile and good storyline. As you know, Instagram gets followers by promoting great pictures. You need to tell you a whole story using pictures. If you check IG photo filters, they are a great addition to the app recently and have some pretty good features. You should start promotion your stories or picture after getting IG filter.
Factor 3 # Best Market Penetration over a younger audience
If you want to sell your product on social media platform, then consider using Instagram over all other media platforms. Instagram has a young audience who are a very impulsive audience; they get influence easily by engaging pictures. Almost 59% of Instagram users are aged between 18 to 29 years.
If you are looking to tap a huge potential market with a younger audience, then consider using the Instagram platform. Remember, almost 70% of Instagram users are female so, choose any product which is used by a female, and your product will sell as hot chocolate.
Factor 4 # Build Story around Picture
If you compare Instagram and Facebook, then you can safely get 38% more likes on Instagram photos as compared to Facebook. Instagram runs on pictures and 60 sec videos; you need to finish your storytelling in those parameters. Promote your brand with pictures and small videos, and you will get a fabulous result on Instagram.
If you want to promote the brand on Instagram, then do not make a fake account and give likes on your main profiles pictures. Instagram has recently changed its algorithm and will ban all those fake profiles. Use our legit method to promote your profiles and product. Do not fall prey to any illegal activity going on now a day on the internet for boosting your post. We hope you like our article on Why Instagram is better than other social media.