If you are a new brand or want to get more brand awareness for your product, then you should consider promoting your brand on Instagram. According to recent studies, it was found out that Instagram has 33% more audience interaction than Facebook. Intagram has over 500 Million active users per month and over 90 Million photos and stories posted per day, Instagram is now becoming one of the best Social media platforms for promoting your brand.
If you are not on Instagram, then you are probably losing out many potential customers for your product. Instagram currently has more than 4.21 per follower engagement rate over other social media platforms. You should capture some awesome picture of your product to get conversion and sales.
There are many methods which you can employ to get maximum sales with minimum efforts. We recommend you to read our whole article on this to get the jest to achieve maximum benefit using the Instagram account.
Connect Instagram account to Facebook Page
To start your Instagram Paid media journey, you need to connect your Instagram account to Facebook. You also need to make a Facebook page to get the ads approved in your Facebook account. All the campaign will be run in Facebook ads manager, and you will get all the functionality of the Facebook ads.
How to connect Instagram account with your Facebook ads account
It is very easy to add an Instagram account to Facebook ads account. You should follow these steps to get starting.
- Open your Facebook page and click on “Settings” in the upper-right corner of your Facebook page.
- Click on “Instagram Ads” present there, and then click on “adds an Account” on the right side of the dashboard
- Now you need to provide your Instagram user id and password in the field provided to confirm your account
- If you don’t have an Instagram account, you can still have a chance to make an Instagram account using Facebook.
- You can make a new account by clicking on “create a new account”, enter your username and enter your email and click to confirm the information.
(Note: you can start your Instagram journey without connecting your account to Facebook, but we are discussing Brand promotion, where you need to promote your brand on the huge audience to get sales and leads)
Target the Right Audience for sales
We all know Facebook can target audience with location, demographics, interests or gender. Now all these functionalities you can get in Instagram ads, you can target your custom lookalike audience or pixel tracking for all those people who purchase your product.
In a recent study Brett Farmiloe, founder of Markitors does a simple way to build free Instagram Followers using his CRM software.
“First export all list of customer phone number to Gmail account. After this, you need to import these phone numbers from Gmail to Smartphone and then log in to your Instagram account and add them. Now activate Instagram “Follow all Contact” feature.
You should first identify your right audience; select that audience who can buy your product. Check there a financial situation on Facebook and determine what type of audience will opt for your product.
Select Ad types to get more conversion
You need to know Ads format present in Instagram ads account. All your strategy depends on which type of Ads you have chosen to promote your product. Your success lies with how effective you keep audience engage with your Ads. You should choose between the winning ads types to get conversion and sales.
Three types of Ads are available on Instagram
Three types of Ads Objectives are also available on Instagram
- Clicks to your website
- Mobile apps install
- Video ads (30 seconds)
Start with free Giveaway
If you want to build a huge audience within a short span of time, then you should start with free Giveaway. This Strategy is called “giveaway baiting” – a new term introduced by LizStrauss.com team. Giveaway baiting is new term coin by our team which means, you will promise user to some award or giveaway when they participate in the story or post.
Giveaway is the best method to gain huge followers within a short span of time. You should put some calls to action also, in which user will have to write something about the product or should express his reaction to the story with minimum 20 words.
Use Calls to Action for your website
You should always make a good bio with clickable links to your website. Instagram did not allow clickable links in the post or story. Users need to check the bio to get the actual website. So you need to make clickable links which will point to your website with a clear bold option.
You can make ads which will have CTA in the bio, and it will ask the user for comments to click the link. Check the copy of the ad of Frank & Oak
You can put plenty of thing in the CTA like download an eBook or sign by email or register for the giveaway.
Chooses the winner
What you will do after you run your ads for more than 30 days and get thousands of followers and leads. You need to continuously weed out the underperforming post and ads copy and continuously choose the winner among the copy of your ad.
You should choose the winner based on these factors
- No of leads you got from the ads
- No of followers you get with the ads
- No of engagement you get using those ads
- Which Hashtag works best for your product
- What time you got your followers the most
- Which day of the week you got most followers
- Which keyword fetch you most followers
- Which post works best for your ads
- Which Ads format work best Image, video or carousal
Use retargeting audience with Instagram pixels
If you are promoting your product using the Instagram account, then you must know what pixels are and why they are used and at what time. You should place those pixels on your website to get audience alike and retargeting followers. Pixels are great tracking codes which help in building list for leads and conversion. You should pay attention to pixels tracking for lead generation.
Well, these are the 7 Ways to Grow Your Instagram advertising strategy, if you want to get success on Instagram. Focus on the brand promotion and try to learn Pixels tracking which will give you all the leads and conversion accurate picture.