If You Haven’t Changed Your Website in Years …
Lots of commercials these days tout the advantages of dating sites. I’m wondering whether some companies ought to join one or at least watch the commercials. The commercials talk about how to find a perfect match, someone who
- understands my needs
- shares my values
- is as intelligent as I am
- cares about me
and so on. You get where I’m going.
The last commercial I saw showed first dates — one person telling another something that the other had no interest in.
“And in the nut family, I love cashews.” Perhaps your perfect match is a nut.
“I’m the smartest guy in the world.” And also the most self-involved.
Who wants to date people who only talk about themselves?
In fairness, many of us do some of that when we’re nervous or feeling out of our depth in strange surroundings. But we should do a little better when we’ve had time to prepare.
I would hope that when we’re putting up a website we think about the people we’re talking to …
Why I’d Date Endless.com
Some websites are like the people who talk only about themselves. Great websites are like great dinner companions, they are interested in the folks who come to share time with them. They speak to the people who visit in easy conversational language and make it easy to hang around. The best website I’ve seen lately is endless.com
I would date Endless.com Look at all of the ways they make their site easy to spend time with …
- They talk TO Me and don’t talk too much.
- They talk about what I care about … Free shipping. Free returns.
- They remember details about me … up at the right, I can see what I saved from a past visit. I don’t have to remind them or go searching.
- They’re seductive … Indulge … Tempt yourself … Save $20 ….
- They ask me what I think.
- and their good looks don’t hurt
Endless makes me feel like they know what makes my life easier, faster, and more fun. The tracking of product from my iPhone was a breeze. I’ve quit other shoe sources online and off. [no disclaimer needed / I am just a customer.]
Click through on the screenshot to see even more, including how they let me sort product my way.
But seeing this might lead you to go check your own site. Is your website all about you?
Liz Strauss
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