Posts Tagged ‘Liz’

How to Get the Folks Who Love You Telling Your Story

Saturday, January 7th, 2012

It’s always confused me.
Why is it that we ignore the people who love us while we go chasing after the people who ignore us?
That’s not great strategy.

Look right next to you.
People with your values, who value what you do, are investing in you and your business. They have a unique point of view. They can see what you do from outside the system and they’re already on your team.

You can’t be inside a system and outside at the same time.

How to Get the Folks Who Love You Telling Your Story

Don’t overlook that rich resource right next to you.
Build on it.
Let those people who already love you be smart for you.
Ask them what they see.
Invite their ideas.
Give them a reason to talk about you!

I’ll be talking about this in the Learning Lounge at the PCMA National Convention this week.

Be irresistible.

Why It’s Smart to Own Your Content URL, Publish at Home, and Only Share on Facebook, Flickr, YouTube

Wednesday, March 2nd, 2011

Risk Mitigation

When I was small, people often called me a “natural born teacher.” At a young age, they gave me a class to teach the 5-year-olds who couldn’t “get” the hang of reading. By 13, I was delivering whole lessons to classrooms while supervisors sat in the back of the room. Eventually I grew up to become the VP of Product Development and Chief Strategist of a educational publishing company. Teaching has always been part of my personal success formula. Even at this very moment, teaching — sharing what I’ve learned — is critical to what I’m doing.

Yet of all of the advice that people have shared, offered, and pressed upon in my quest to reach the best that I might be. The sentence about teaching that keeps coming back to me lately is one that my dad said when I was still small.

“If you want to be a teacher, own the school.”

My father’s idea about owning the school was that a teacher needs to teach with competence and integrity and with the wrong person in charge the rules can change frivolously and issue irrelevant to great teaching can make the job difficult, if not if not impossible.

I would answer that school systems weren’t build for people like me to own them.
He would answer that I should find a way to make a system of my own.
I learned later that what he was talking about is called risk mitigation.

Facebook: Go Where the Fish Are, But Wear Boots and Know What the Risks Are

Facebook: it’s where the fish are … but before you put your houseboat in that water, know what what the risks are.

When Facebook first opened their doors to more than students, a lawyer friend wrote a deep and thorough blog post about the Facebook Terms of Service. One section made me decide to never put my blog posts on their platform. Last night discussion in the esteemed Twitter Chat #blogchat (held weekly on Sundays 9EST) the discussion was about Facebook versus blogs. This morning a NYTimes article describes a young man, Michale McDonald who used to post his videos on a blog, but now he uses Facebook.”

“I don’t use my blog anymore,” said Mr. McDonald, who lives in San Francisco. “All the people I’m trying to reach are on Facebook.”

And I want to say to him …

If you’re going to build and share online content, own the url where you house it. Put the link on Facebook, but the content on your own URL.

I understand that we need to go where the fish are. I also understand that we need to wear our boots and know what the risks are before we wade into the water.

Facebook, YouTube, Flickr, Blogspot and other free platforms make it easy to build and share content so quickly. But what are we risking by building and sharing in places where we don’t own the “land” where we’re building? Free isn’t free when you think about it.

Why It’s Smart to Own Your Content URL, Publish at Home, and Only Share on Facebook

Some reasons to consider storing your content on your own url …

  • We don’t hold the keys. I first found out the problems with being a “renter” on someone else’s land in 2006 when blogspot went down and I couldn’t access my own content — Google Blogger–403 Forbidden–How Could You Let that Happen! I woke up one morning years ago unable to reach my “free” blog because Google owned the server. I wasn’t paying them to serve me. My content was at the mercy of their willingness to keep their tool working and accessible to my readers.

    I realized last night that, as a Blogger blogger, I am a guest in your home or should I say a captive visitor. Darn, I thought I was a welcomed customer. What made this clear was when you locked me in my room and forbade me access to my stuff.

  • We give up our rights to part of what we own. We have to be. The sites couldn’t function without that sort of IP permission. Have you read the Facebook Terms of Service? It means anything you put there is no longer yours exclusively until you remove it and then …. Just this much of it means I find it dangerous – that I’ve turned over my right to who can use it.

    You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

    1. For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

    2 When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).

    I’m not sure I want Facebook to be able to use my intellectual property or to be able to transfer it whomever might buy Facebook next. I’m careful not to post what I love most and what I want to keep exclusive to my brand and my business on my own url.

    Other sites — free blogs, Flickr, YouTube, SlideShare, have similar Terms of Service, know what you’re giving them them you put whole content on their sites. Sometimes the trade off is worth it in the circulation it generates. Sometimes you can achieve the same results in stronger ways. Knowing what we’re giving while we’re getting is always a great way to manage that risk.

    Maybe you don’t want to do that with all of your Flickr images, but anyone who’s had they’re entire photo collection deleted bacause they labeled them wrong, knows the value of understanding the agreement before you start.

  • If we leave, our community can lose their identity as well as their home. It would be unreasonable for a landlord to take the names of all the people who visitor your home or business. It would be even more unreasonable for a landlord to offer to keep that list for you and refuse to share when you move … ever try to export a list from Yahoo groups, Facebook, or Linkedin?
  • We can’t design a space the same way as we might if the property is our own. LinkedIn pages decide how your content looks. Facebook decides how much you can bring your design into their space. Flickr and YouTube don’t allow much customization because they want your visitors to know you’re on their property.

Of course, every online tool has to have it’s own rules to protect itself and to maintain its identity. Some of those rules make it deliciously easy to do it their way rather than put in the work to build a “home” of our own. Even the power of their longevity can make the Search Engine listings seem stronger to stay with them.

But the pride and power of ownership allows us to tell our own story in our own way. We can use those other tools to support us in building a powerful presence that is truly our own. But relying on them alone they can become less support and more “just an easy way.”

And in a crisis we may find that we want a home base that is within our control.

Should a time comes that you might have to protect your reputation from a jealous sort or someone with a grudge, people will look for a response from you. You’ll want to have that url that you own to tell your story in the truthful, authentic voice that your friends and fans have come to respect. You’ll want the power of your own content to carry you to the top of the search listings when folks go looking for you.

Do you find it’s important to own your content url?

Be irresistible.

How Blackberry Made Two Strauss Fans With One Torch Phone

Tuesday, October 19th, 2010

Who Influences the Influencers?

In my most favorite keynote I tell a story about my husband the engineer, Google, and his Blackberry Bold that happened a couple of years back. He was stuck in a loop trying to figure out how to remove flickr from his app set. The brilliant “I’ll do it myself” engineering mind kept reloading earlier versions of the firmware – he wouldn’t use the Internet to find how to do it.

At the peak of his frustration, I Googled uninstall flickr from my Blackberry, got some advice, and he was in business. The smartphone was now back to where he wanted it, but the relationship between man and smartphone was never as emotional as it had once been. They’d had their first conflict and now the infatuation was over. His Blackberry had become a nice gadget — the wonder was gone.

I hated to see that as any married person who travels, texts, and Twitters might. I long for my loved one to enjoy my passions.

Then …

This week at BlogWorldExpo I was privileged to be invited to meet with the people from Research in Motion, the makers of Blackberry and as part of that event, they gave me a Blackberry Torch to take home. (It was a generous gesture. Thank you.) I couldn’t wait to share it with the man I’ve been a huge part of my life with.

He opened the box with some anticipation. With a gadget guy’s delight he held it in his hands turning it this way and that way again and again. He read every word in the documentation. Then he loaded it up with all of his applications. Once the lovely little smartphone was rolling I started tracking what he was saying. Blackberry was back in the game again.

  • This is one powerful machine.
  • It does so much.
  • Love the rotating screen.
  • I’m loving this touch screen.
  • The video is beautiful and it rotates sideways!!
  • It’s the perfect size too. I’ve got my phone in my pocket and don’t even know it’s there.
  • I know this sounds silly, but it smells nice like new cars do — new “gadget smell.”
  • I’ll be on it all day getting information.
  • Can’t wait until tomorrow until I have to call you.

You might have thought it was his birthday, Christmas, and his first promotion. He couldn’t stop talking about it and still can’t wait to bring out at the local pub where we share our dinner / date night with friends. The Blackberry Torch review at Blackberry cool gives the hard details.

It was a fun and beautiful experience to share something that captured his heart and his attention. It’s delicious to bring out the passionate, playful kid in any grownup. I think that the best testimonial might came later in the evening when he said …

The only thing I love more than this Blackberry is my wife.

That caught my attention.

Now Blackberry has two love-you loyal fans in the Strauss house.

Make my family and friends happy and you’re sure to influence me.

Ever use that idea that when you’re trying to influence an influencer?

Be Irresistible.
Liz Strauss

Want a strategy to be irresistible to your core audience? See the Work with Liz.