Liz Strauss

Knowing Is Irresistible

It’s a phenomenon I’ve noticed more and more lately. Perhaps it’s caused by the shrinking bandwidth … the lack of time to reflect and internalize our learning. Maybe we were never really good at it — as organizations, teams, or individuals.

Those of us who are fully engaged in building our businesses are so focused forward that we often forget to stop to take an accounting of what we’ve learned, gained and gathered as we’ve gotten to where we are. According to Bloom’s Taxonomy, a significant part of learning and owning our accomplishments to get past knowing, understanding, and application of what we’ve learned to analysis, synthesis, and evaluation.

To move through those higher order thinking skills, takes time thinking about where we’ve been and how we’ve gotten to know what we know. It’s our brain’s way of claiming our rewards and leveraging them for the future.

If we don’t think about what we’ve been learning, we walk into rooms days, months, or years later knowing how to do things, but not fully owning what we know.

That affects

• how we talk about ourselves and what we do.
• how we telegraph our confidence.
• how we appear to be less qualified than our experience because we don’t own what we know.

In other words, we show thinking of ourselves and framing our conversations as if we are still the person or the company that we were two years ago. If we don’t realize and claim what we know, how can we communicate it professional to the people with whom we do business?

Stop right now. Put a date on the calendar. Schedule a meeting with yourself, your team or your entire company to note and review all you’ve accomplished since 24 months ago. Revisit your view of your standing in your industry with these new notes. Do some serious thinking about what you learned and what it means to know those things, have those skills, and have achieved those experiences. Reconsider how you approach meetings, projects, and strategic relationships in light of this new information. Are you claiming the knowledge, skills, and experience you’ve won?

How much more quickly might your business grow if you claimed what you already own?

Be irresistible.
Liz Strauss
How can I help your business be irresistible?

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I’ve been talking to colleagues and my readers about the problems of invidividuals who have left organizational employment to work on their own. Many are finding that they are unprepared for the change in environment, the call for new skill sets, and the need to manage their own time within a framework that dictates that if they don’t work, they don’t make an income.

Some have not done the research, either by nature of how they came to be in their new situation — through layoffs or loss of employment — or because they didn’t consider the wealth of services that their previous company provided for them. Many don’t know where to start. Some are completely overwhelmed. Others get distracted easily and find the week has ended before their work has begun.

Do you know someone who needs help

meeting deadlines?

managing priorities?

setting and meeting goal?

setting up a business?

determining personal strengths and weaknesses?

making sure that legalities and taxes are covered?

finding and reaching an appropriate market?

knowing where to start?

establishing a brand?

writing a business plan?

assessing needs?

making action plans?

I’m looking for 2-3 new clients to beta test the service that I’m about to launch — the Perfect Virtual Manager (PVM). If you or someone you know could benefit from an experienced business manager/partner, contact me to for a conversation. I’ll be offering this beta service at a special pre-launch half-price structure.

Behind every Successful small business is an Outstanding Manager.

Liz Strauss.

773-619 0371
lizsun2 at gmail [dot] com
Skype lizstrauss