Liz Strauss

Show Up Whole and Human

The idea of community — people sharing stories and trading strategies — is at the core of any truly sticky brand. Community is about room and reciprocity. Everyone is there to give and so, everyone also receives.

For that reciprocity to catch and grow, someone has to go first. Someone has to “the one who . . . ”

• is the person and personality behind the screen, so that folks can meet . . . the someone “real.”
• provides the reality of a human who is present and listening, so that folks feel valued and cared about.
• responds to the needs of visitors so that they know they are a vital part of the community.
• gives without expectation, so that folks feel they might offer their wisdom as well.
• helps without selling, so that folks know they can ask without feeling they’ll be trapped.
• Invests heart, mind, and soul into the endeavor, so that others will feel safe to do the same.

As you can see, showing up is sticky. When an authentic someone listens, values, and responds, the result for most of us humans is irresistible. We are attracted to people who recognize us as people worth knowing.

Liz Strauss
Work with Liz.