Posts Tagged ‘Branding’

When Will You Stop to Claim All You Already Own?

Sunday, October 10th, 2010

Knowing Is Irresistible

It’s a phenomenon I’ve noticed more and more lately. Perhaps it’s caused by the shrinking bandwidth … the lack of time to reflect and internalize our learning. Maybe we were never really good at it — as organizations, teams, or individuals.

Those of us who are fully engaged in building our businesses are so focused forward that we often forget to stop to take an accounting of what we’ve learned, gained and gathered as we’ve gotten to where we are. According to Bloom’s Taxonomy, a significant part of learning and owning our accomplishments to get past knowing, understanding, and application of what we’ve learned to analysis, synthesis, and evaluation.

To move through those higher order thinking skills, takes time thinking about where we’ve been and how we’ve gotten to know what we know. It’s our brain’s way of claiming our rewards and leveraging them for the future.

If we don’t think about what we’ve been learning, we walk into rooms days, months, or years later knowing how to do things, but not fully owning what we know.

That affects

  • how we talk about ourselves and what we do.
  • how we telegraph our confidence.
  • how we appear to be less qualified than our experience because we don’t own what we know.

In other words, we show thinking of ourselves and framing our conversations as if we are still the person or the company that we were two years ago. If we don’t realize and claim what we know, how can we communicate it professional to the people with whom we do business?

Stop right now. Put a date on the calendar. Schedule a meeting with yourself, your team or your entire company to note and review all you’ve accomplished since 24 months ago. Revisit your view of your standing in your industry with these new notes. Do some serious thinking about what you learned and what it means to know those things, have those skills, and have achieved those experiences. Reconsider how you approach meetings, projects, and strategic relationships in light of this new information. Are you claiming the knowledge, skills, and experience you’ve won?

How much more quickly might your business grow if you claimed what you already own?

Be irresistible.
Liz Strauss
How can I help your business be irresistible?

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Attract New Clients Immediately

Monday, September 14th, 2009

Irresistible Opportunities Are Built Not Discovered

A while back someone — Let’s call her Cindy — asked my advice about when to pursue what had become her business passion. We discussed ways that she could build a client base that would ensure her income to replace what she’s been used to collecting from the job that she would leaving.

Cindy had done a pile of right things to set a concrete foundation.

  • She had spent a year using every minute of free time being a saturation learning. She got to know the business that is her passion. She watched the key people, read their blogs, and used the tools they recommended.
  • She went to conferences and built a network that served her a support group for personal development, business advice, and current trends.
  • She worked with pro bono clients and friends to build experience and to gain powerful personal information about what energized her and what she unique benefits she could bring to projects and problems that needed solving.

By the time I talked with Cindy about establishing her private practice all she needed was coaching in how to immediately attract clients who love her work. We identified, defined, and discussed this set of specifics:

  • how her offer is a investable client opportunity
  • how to frame her opportunity in terms of benefits — show how it meets a deep need or urgent desire
  • the unique and powerful return on investment she offers
  • how to negotiate from the client side of the table

About a week after our conversation, I got this email.

Liz!

I just landed my first client on retainer!

Sure, I’ve had other clients up until now but it has been a lot of BARTERING…and now I’m making the leap into accepting money.

This is awesome!

Thank you so much for your counseling by phone a couple of weeks ago.

It made my day.

I’ve put together a pilot program that I’m testing in Seattle next week. I want to help get good folks back to work. Click the title to see more information.

Liz Strauss: Authentically Attract Clients Who Love Your Work



If you’d like to bring something like it to your city, please contact me a lizsun2 @ gmail.com I’m not certain how long I can hold the prices quite that low, but I’m committed to doing the best I can.

I want to get more emails like that one.

Liz
Work with Liz

Share a Compelling Story

Wednesday, March 5th, 2008

Stories Are Sticky

Once upon a time when we were young our parents and teacher told us stories to pass on information. Long ago the oral history of nations was shared the same way.

Many of us blog for our businesses. Blogging allows us to share our expertise and our knowledge base. It can give us a podium on which to stand and deliver our message to the world. Don’t go there. Podiums make lecturers.

We might like to learn, but few folks like to be taught.

Great teachers share stories, and in that way, pass on what they’ve experienced. They follow the writers’ rule of “show don’t tell,” pointing out examples that bring home ideas and lessons that are meaningful in ways that principles alone could never illuminate.

I want to know how you know what you know so that I can be sure what you’re learned will work for me.

It’s my experience that telling stories lets people find their way into a situation or an idea without a wall of information between. Stories entertain without being intimidating or intrusive. We can see how to apply good story without feeling that we’re being judge for what we may have done wrong.

Stories are a sticky way of teaching and learning,

Share a story about how stories have helped you.

Liz Strauss
Find out about working with Liz.