The Not-So-Perfect Book
When you talk to an editor inevitably you will find that he or she is trying desperately to make the perfect book.
It takes a while to convince an editor that perfection is in the eye of the beholder –
- to an editor, a perfect book is one with no language errors
- to a designer, a perfect book is aesthetically pleasing and user friendly
- to a sales rep, a perfect book is one that sells and stays sold
- to the finance folks, it’s one that sells and makes money at the same time
- to the company president, a perfect book is one that does all of those things
- to the only one who counts — the customer — it’s a book that meets his or her needs.
There’s no such thing as a perfect book. There’s only a book that serves our customers and the company. If it serves the customer and the company — if it makes their lives easier, faster, or more meaningful and grows the business too — then it’s perfect to me.
That’s the definitive standard for judging the perfection of any product.
Check your best offer against that standard. How is your business doing?