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	<title>Liz Strauss.com</title>
	<link>http://www.lizstrauss.com</link>
	<description>Be Irresistible</description>
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		<title>How to Build A Narrow Niche Brand to Widen Your Opportunity</title>
		<description><![CDATA[
			
				
			
		
Before the Internet, things were different. We didn&#8217;t realize it but we were confined by geography. Geography organized us into narrow niches. People found us by proximity. The limits of transportation were the niche boundaries. We put our stores at the corner of State and Main where the traffic would be sure to see us. [...]]]></description>
		<link>http://www.lizstrauss.com/2012/02/01/everyones-business/how-to-build-a-narrow-niche-brand-to-widen-your-opportunity/</link>
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		<title>He Was a Leader Until &#8230; He Wasn&#8217;t</title>
		<description><![CDATA[
			
				
			
		
 Do the Mighty Ones Have to Crash and Burn? 
The bigger they are, the harder they fall … what makes them that way?
We’ve all the rise and fall of “that guy.” He was intelligent, savvy, and a leader in anyone’s book. He also cared about things like integrity. People invested in him with their [...]]]></description>
		<link>http://www.lizstrauss.com/2012/01/13/everyones-business/he-was-a-leader-until-he-wasnt/</link>
			</item>
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		<title>How to Get the Folks Who Love You Telling Your Story</title>
		<description><![CDATA[
			
				
			
		
It&#8217;s always confused me.
Why is it that we ignore the people who love us while we go chasing after the people who ignore us?
That&#8217;s not great strategy.
Look right next to you.
People with your values, who value what you do, are investing in you and your business. They have a unique point of view. They can [...]]]></description>
		<link>http://www.lizstrauss.com/2012/01/07/everyones-business/how-to-get-the-folks-who-love-you-telling-your-story/</link>
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		<title>They Didn’t Pay Me to Think Then &#8212; But They Do Now</title>
		<description><![CDATA[
			
				
			
		
 When I Got My First Big Job 
Thirty some years ago I started working for a Fortune 500 Corporation. I was the first female sales trainee in Chicago and the second in the nation. I was about five years out of college and ready for a real career. I smart, savvy, quick on my [...]]]></description>
		<link>http://www.lizstrauss.com/2011/06/01/everyones-business/they-didn%e2%80%99t-pay-me-to-think-then-but-they-do-now/</link>
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		<title>Why It&#8217;s Smart to Own Your Content URL, Publish at Home First, and Only Share on Facebook, Flickr, YouTube</title>
		<description><![CDATA[
			
				
			
		
Risk Mitigation
When I was small, people often called me a &#8220;natural born teacher.&#8221; At a young age, they gave me a class to teach the 5-year-olds who couldn&#8217;t &#8220;get&#8221; the hang of reading. By 13, I was delivering whole lessons to classrooms while supervisors sat in the back of the room. Eventually I grew up [...]]]></description>
		<link>http://www.lizstrauss.com/2011/03/02/everyones-business/why-its-smart-to-own-your-content-url-publish-at-home-first-and-only-share-on-facebook-flickr-youtube/</link>
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		<title>6 Questions to a Powerful Message That Resonates Across the Web</title>
		<description><![CDATA[
			
				
			
		
Do It For the Folks Who Love You 
With the advent of social media, it&#8217;s easy to lose focus and find ourselves building our marketing initiatives around the newest, biggest, or most popular tools and the coolest, hottest, most talked-about venues. Yet, in a moment of clear thinking, we all know that any message we [...]]]></description>
		<link>http://www.lizstrauss.com/2010/12/16/everyones-business/6-questions-to-a-powerful-message-that-resonates-across-the-web/</link>
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		<title>Dear PR Person: Can I Tempt You By Saying How Much I Want to Work With YOU?</title>
		<description><![CDATA[
			
				
			
		
 I Think I&#8217;m in Love for the Very First Time 
I just finished cleaning out my in box. I won&#8217;t mention the number of strange pitches that show up there daily, except to that if you&#8217;re someone who sent one, you might get the idea that I don&#8217;t want to work with PR people. [...]]]></description>
		<link>http://www.lizstrauss.com/2010/11/26/everyones-business/dear-pr-person-can-i-tempt-you-by-saying-how-much-i-want-to-work-with-you/</link>
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		<title>How to Keep the Drama in the Movies and Out of Your Business</title>
		<description><![CDATA[
			
				
			
		
 OMG! I Didn&#8217;t Sign on for This! 
Many decades ago, when I was as younger, but not shorter, I was executive editor for a newly appointed Vice President of Product Development in a publishing company. Shortly before the yearly sales conference, she called me into her office to ask my advice about our editorial [...]]]></description>
		<link>http://www.lizstrauss.com/2010/11/17/everyones-business/how-to-keep-the-drama-in-the-movies-and-out-of-your-business/</link>
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		<title>When Twitter Needs to Become a Whole Conversation</title>
		<description><![CDATA[
			
				
			
		
 Twitter Talk 
I&#8217;m a fan of Twitter. Nothing beats it for quick, agile, and brief. Twitter is the king of networking at the Internet speed and reach. Want to share something? Want to get a quick problem solved? Twitter lets us tap into our linked networks and pass information along, but you can&#8217;t send [...]]]></description>
		<link>http://www.lizstrauss.com/2010/10/27/everyones-business/when-twitter-needs-to-become-a-whole-conversation/</link>
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		<title>How Blackberry Made Two Strauss Fans With One Torch Phone</title>
		<description><![CDATA[
			
				
			
		
 Who Influences the Influencers? 
In my most favorite keynote I tell a story about my husband the engineer, Google, and his Blackberry Bold that happened a couple of years back. He was stuck in a loop trying to figure out how to remove flickr from his app set. The brilliant &#8220;I&#8217;ll do it myself&#8221; [...]]]></description>
		<link>http://www.lizstrauss.com/2010/10/19/everyones-business/how-blackberry-made-two-strauss-fans-with-one-torch-phone/</link>
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