Archive for the ‘Trends’ Category

From Net Neutrality to the Harlem Children’s Zone

Thursday, May 25th, 2006

Monday I wrote a post on Net Neutrality for Successful Blog as I have every day for a while. On that post I linked to a blog and a post written by a student at Purdue University.

Tuesday, he sent an email to thank me for the link.

Today I went over to check in on his blog and found this post on the Harlem Children’s Zone. Have you heard of the HCZ? I had not.

The Harlem Children’s Zone was started in 1970. It’s a non-profit, community-based organization that serves over 12,000 adults and children in one of the most devastated parts of New York City.

The Harlem Children’s Zone has been profiled on 60 minutes. [excerpt link via Harlem Children’s Zone] US News and World Report named HCZ CEO Geoffrey Canada to the list of “America’s Best Leaders.” The HCZ food program has been written up in the New York Times.

The mass media coverage never reached me.

The story of this place in New York City got to me via a blog by a student named Alexander . . . who goes to school at Purdue University . . . in Indiana.

That’s the magic of blogs and the Internet.

Liz Strauss

Visit the International Children’s Digital Library

Tuesday, May 23rd, 2006

We used to say it when we were kids, “He did it first!”

Well they did. The kids are way ahead of us. At least the folks who know about kids are.

Enter the International Children’s Digital Library, a website partially designed by kids. They state their mission loud and clearly.

Our Mission
We are a library that provides free access to children’s books from around the world. By ensuring access to books from many cultures and in diverse languages, we foster a love of reading, a readiness to learn, and a response to the challenges of world illiteracy.

So Many Ways to Search

In the International Children’s Digital Library, I can search the way a kid would. Big round buttons let me choose from so many options.

  • three buttons are about what age the book is for
  • two are for make-believe or true books
  • six buttons let me choose by the color of the cover
  • three buttons are about the kinds of characters
  • two more are picture books and chapter books
  • three buttons are for short, medium, and long books
  • two mark fairy tales/folk tales and award winners

That is so cool. Libraries can be overwhelming with choices. It’s nice to have some paths carved out for me. It’s especially nice when I might not know how to search, or I don’t know how to spell the word I need to find the book I want to read. I can also use a kid-inspired viewer and keep a personalized bookshelf of favorite titles.

Read All About It

Stefanie Olsen, staff writer at CNETnews.com, describes the site and the phenomenon in her article, The ‘millennials’ usher in a new era.

It’s hardly a sophisticated algorithmic index, but it makes perfect sense to children who may not know how to search like an adult or spell a keyword. That is precisely why the University of Maryland, which built the site, continues to invite children to test its software and suggest new designs.

“If there’s only one way to find or read a book, to a child it doesn’t make any sense,” said Allison Druin, associate professor of the university’s College of Information Studies and director of its book project, which was started in November 2002. “Our traditional educational tools limit how children access information to learn or fit us into one way of learning things.”

The library offers an important view into the minds of what some sociologists are calling “the millennials”–a generation of children and teenagers who came of age at the dawn of the millennium.

It’s not when, or why, or how kids will get to the Internet. They’re already there and adding to it. They’re making music videos, building blogs, and teaching their teachers about Internet technology. Consider “Ryan,” who hacked his school’s Internet filter with a Web Proxy to reach a banned website through his home computer while “doing his homework in the school computer lab.”

These are the customers who will be buying our products. They’ll be in the prime 18-24 demographic in less than five years. They won’t be looking in brick and mortar stores. They’ve moved from the malls to the Internet. They don’t read newspapers. They read blogs.

Liz Strauss

Looking at Marketing — Hey You Talking to Me?

Monday, May 22nd, 2006

Every day I get catalogues in the mail. I get junk mail. I get the odd indefinable direct mail piece. I open a magazine and glue-in cards prevent me from turning pages easily, while blow-in cards fall on the floor. I go to trade shows. I more of the same kind of things shoved at me. All of them qualify as marketing talk. Most of them talk AT me.

Few of the marketing pieces that make into my hands show any sign of anyone having taken the time to find out who I am. There is no hint that anyone cares about whether I want what they are pitching to me. I am a demographic to them.

I like to buy things from human beings. I like to talk about what I will buy to make sure that it suit me, fits me, is appropriate to my lifestyle. Sometimes I just like to have a connection with another person on the other side of a transaction — at the very least, I want to feel that a letter, a catalogue, a direct mail piece is talking TO me, not AT me. That requires understanding the smallest bit about me beyond my demographics. It require understanding that I have humanity.

Conversations among human beings sound human. They are conducted in a human voice. — The Cluetrain Manifesto

A direct mail piece that authentically talks to me with a human voice gets my attention. It happens so rarely.

That’s why I’d rather read your blog than your catalogue.

Liz Strauss