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It’s that easy.
Liz Strauss
Find out about working with Liz.
When we learn to speak, it starts by listening. Google has started a global listening machine.
Google has announced it’s building a Translation Center to connect people who need text and documents translated with people who can do that. Such a central location for language conversation has fabulous implications for the Internet and the translation industry.
Amir Helzer, of I Can Localize a translation service that combines human and technological solutions, and I spoke about the Google Translation Center on Friday. Amir suggested that, looking at Google’s core business, it’s likely that this new center will function similar to Google AdWords — connecting buyers to seller without intervention. He and I discussed the nuances of accurate cultural translations. Amir pointed out that, “Now that Google has made this move, people are talking about the translation industry. It opens the door to a discussion of quality and standards and the value of providing a local feel to a global web business.”
Google will be collecting words in context to build what Brian McConnell has called a free global translation memory.
Google has been investing significant resources in a multi-year effort to develop its statistical machine translation technology. Statistical MT works by comparing large numbers of parallel texts that have been translated between languages and from these learns which words and phrases usually map to others — similar to the way humans acquire language. The problem with statistical MT is that it requires a large number of directly translated sentences.
Before we speak, we listen. Are you ready to start speaking and listening?
Global is the new local. Communication is relationship.
Liz Strauss
Find out about working with Liz.
