Goals and Templates
“Has it been that long since I wrote a bit about choosing a template?”
“Yes, Liz. It’s been that long.”
Well then, it’s time to stop thinking aloud and talk about the BIG IDEA.
The BIG IDEA
When people speak of writer’s block, what they are usually saying is that they don’t know what to write about. Without that goal, they can’t get started. Blogging is the same way.
Why blog?
A successful blog starts with a goal–a BIG IDEA. Your BIG IDEA is what your blog is all about in 25 words or less. Knowing your BIG IDEA, understanding the audience you seek, and being able to address both of those criteria with quality, transparency, and outright humanity is key to a blog that enjoys success, readership, and a community filled with relevant conversation. Your BIG IDEA for blogging will, and should, affect even the smallest details about your blog.
The BIG IDEA shows itself in your blog’s design, your writing style, your frequency of updating, even the words you use to name parts of your blog. Knowing your BIG IDEA makes every other decision about your blog easier. When a choice confronts you; just hold it up to you BIG IDEA to see if it belongs.
I have three blogs with three different BIG IDEAS.
If you click through to the others, you’ll see quickly that each has it’s own personality in a very visual way. Take a look down the content and the same will hold true. Even the writing voice on each is slightly different. No blog is less me than the others. Each is just me expressing a different BIG IDEA.
- Letting me be . . . random wondering and philosophy has the tagline Storytelling that brings back memories. It’s my personal writing blog. The BIG IDEA is getting away from the world to explore personal growth, creativity, and the memories that make up a life.
- Successful Blog has the header edited to read “Successful and Outstanding Bloggers” and a tagline that says a community of leaders. The BIG IDEA there is about building a community of sharing information about business, blogging, branding with other bloggers. That site has a directory of other blogers on the pages in the sidebar and another page for new bloggers.
- Liz Strauss.com has a tagline that says writing for you . . . that uniquely Liz elegance, heart, and creativity. I think of this as my “brainy” business site, a place where I talk about ideas in business and education one-on-one with readers. That’s why the design feels smaller and more “uniquely Liz.” I want this blog to feel business personal. I want readers here to know my brain, but know me too.
It’s okay to experiment a bit as you ready the template for your first blog. But life will be much easier if you start with help from someone who’s had experience. That’s not because blogging is difficult — it’s not. It’s because someone with experience can show you how to save time and help you set things up to suit your needs the first time, so that you don’t have to redo them later.
Know Your BIG IDEA and Set Goals
Now that you know your BIG IDEA. Take a minute to set a few goals–put together a timeline of when you’d like to accomplish certain parts of getting your blog up and running. An experienced blogger like I am can help you be realistic. You’ll be living with that blog for a while, and though you can change it, it’s nice to start with things in working order, feeling ready and confident.
Having small goals to reach helps keep your BIG IDEA at the forefront of your thinking. As you get a few goals accomplished, it will soon be time to write that first post. Actually it will be time to write that first week of posts. It’s serves your readers and your BIG IDEA better to have more content before you say that first “Hello.”
It’s exciting to open the doors for readers. I can help you be sure that you’re ready. If you need me, just send an email to me at lizsun2@gmail.com. I’m right here inside your computer.
Liz Strauss


