Share a Compelling Story

Stories Are Sticky

Once upon a time when we were young our parents and teacher told us stories to pass on information. Long ago the oral history of nations was shared the same way.

Many of us blog for our businesses. Blogging allows us to share our expertise and our knowledge base. It can give us a podium on which to stand and deliver our message to the world. Don’t go there. Podiums make lecturers.

We might like to learn, but few folks like to be taught.

Great teachers share stories, and in that way, pass on what they’ve experienced. They follow the writers’ rule of “show don’t tell,” pointing out examples that bring home ideas and lessons that are meaningful in ways that principles alone could never illuminate.

I want to know how you know what you know so that I can be sure what you’re learned will work for me.

It’s my experience that telling stories lets people find their way into a situation or an idea without a wall of information between. Stories entertain without being intimidating or intrusive. We can see how to apply good story without feeling that we’re being judge for what we may have done wrong.

Stories are a sticky way of teaching and learning,

Share a story about how stories have helped you.

Liz Strauss
Find out about working with Liz.