A brand new blog means a brand new audience. You may hope that you will draw your customers as your readers, but who knows who will come to read your prose? You may draw a new potential customer, someone who has just discovered you and your organization, someone who could be an influencer, a customer evangelist, taking what you to say to many more potential customers leading your enterprise to exponential growth.
Just the idea of not knowing who is reading can be an overwhelming state for some writers. How to decide on simple things such as writing voice and style can become looming questions. I suggest that as the blogger, you make a choice that your reader will be an intelligent person who doesn’t knowthe information, a single most important reader, who is very much like yourself.
To make the audience take form as a person, which will make the writing easier and stronger, ask yourself these questions;
- Who am I writing for?
- How is this reader like me and how is this reader not?
- Why does this reader read blogs like mine?
One helpful thing to do is to sketch a written profile of the person who might be the average reader, that single most important reader that you will be writing for. Then with that reader in mind, you can write with confidence and care, in a conversational tone of voice, choosing words and phrasing that is appropriate for that reader to understand the content as well as to get a sense of who you, the blogger, really are.
Liz Strauss
