Quality.
Quality is an elusive term.
Who gets to define it?
Quality can’t be written into a contract or fully delineated on a spec sheet.
Yet, an expectation of anything less wears down the folks who are doing the work.
Right 5: The Right to Choose for Customers
Quality is what meets the unexpressed needs and desires of customers in ways that please and delight them. Any thing, any detail, any enhancement that a customer cannot see or would not miss is not quality. It is cost.
In essence, quality is the right to choose for customers always and every time.
Choosing for customers is a complicated thing.
Customers rely on us to know what will serve them best, to watch for their point of pain and for their dreams. Choosing for customers is so much more than merely asking what they want.
- It’s having the vision to see what they will need and want even before they have imagined it.
- It’s looking at simple, daily decisions and asking “What would our customers want us to do? Who does this solution serve? If we do this, will we be serving our customers even more fully?”
- It’s knowing that our customers get to decide what is meaningful and what isn’t.
- It’s understanding that knowing customers comes from more than spreadsheets and focus groups. It comes from listening to their experiences and understanding how they think. It is the ultimate empathetic endeavor.
- It’s taking care of our business so that we can continue to meet their needs effectively and efficiently. In other words, it is not offering customers what we cannot afford to offer.
Quality is choosing for customers by having a relationship with them that is authentic and transparent.
Who are our customers? Every person that touches our work inside and outside of our businesses.
Liz Strauss
Behind every Successful business is an Outstanding Manager. — PVM


