Irresistible Opportunities Are Built Not Discovered
A while back someone — Let’s call her Cindy — asked my advice about when to pursue what had become her business passion. We discussed ways that she could build a client base that would ensure her income to replace what she’s been used to collecting from the job that she would leaving.
Cindy had done a pile of right things to set a concrete foundation.
- She had spent a year using every minute of free time being a saturation learning. She got to know the business that is her passion. She watched the key people, read their blogs, and used the tools they recommended.
- She went to conferences and built a network that served her a support group for personal development, business advice, and current trends.
- She worked with pro bono clients and friends to build experience and to gain powerful personal information about what energized her and what she unique benefits she could bring to projects and problems that needed solving.
By the time I talked with Cindy about establishing her private practice all she needed was coaching in how to immediately attract clients who love her work. We identified, defined, and discussed this set of specifics:
- how her offer is a investable client opportunity
- how to frame her opportunity in terms of benefits — show how it meets a deep need or urgent desire
- the unique and powerful return on investment she offers
- how to negotiate from the client side of the table
About a week after our conversation, I got this email.
Liz!
I just landed my first client on retainer!
Sure, I’ve had other clients up until now but it has been a lot of BARTERING…and now I’m making the leap into accepting money.
This is awesome!
Thank you so much for your counseling by phone a couple of weeks ago.
It made my day.
I’ve put together a pilot program that I’m testing in Seattle next week. I want to help get good folks back to work. Click the title to see more information.
Liz Strauss: Authentically Attract Clients Who Love Your Work
If you’d like to bring something like it to your city, please contact me a lizsun2 @ gmail.com I’m not certain how long I can hold the prices quite that low, but I’m committed to doing the best I can.
I want to get more emails like that one.
Liz
Work with Liz
