Archive for the ‘Leadership’ Category

50 Blue Feather Association Tweeters and 12 Associations Who Tweet

Sunday, July 19th, 2009

A few month’s ago Lonnie Hodge wrote about Blue Feather Tweeters.

So, I thought “How about a list of the top 20-30 nicest people to meet and tweet on Twitter?” Here are my first picks for Blue Feather Friends – who actually talk to you….

It inspired me to make a list of my own.

Now we’re working on a project for a new iteration of our conference called SOBCon Hands-on Associations. I’ve been listening to association tweeters who talk about what’s going on in that most interesting space. I thought you might want to know who I’ve found to follow. Certainly these aren’t nearly all of the dedicated people in the association conversation, but these are ones I suspect wouldn’t mind a new person asking a question.

A Few of My Blue Feather Association Tweeters

  1. @sweet sue Susan Kuhn Frost is the on-the-ground planner of our D.C. event.
  2. @jeff hurt Jeff is helping us with the blog and the content. He’ll be there too.
  3. @JoanEisenstodt A brilliant and generous consultant who has helped us tune our ideas.
  4. @lizstrauss I’m putting myself on this list because I’m studying everyone else who’s here and have been for quite a while.
  5. @kwells2416 Executive Director of an NGO that really cares about partner violence. Fabulous sense of humor and incredibly smart.
  6. @JessicaLHansen Jessica is the real deal in the world of PR for associations.
  7. @ekeating Content specialist with the Software Information Industry Association. — Knows what’s that.
  8. @HansRuinemans Founder of Professional Speakers Association — Cuts Crap. Creates Insights. Inspires Souls. Heals hearts.
  9. @ScottKelby Started the National Association of Photoshop Professionals — gives great tips
  10. @DeirdreReid Seeking exec level position in the association space.
  11. @tcar Todd Carpenter of the National Realtors Association, Chicago.
  12. @tapangarg Chief Catalyst at the CIO Association of India.
  13. @maddiegrant Association/non-profit blogger. Parter at SocialFish.
  14. @lindydreyer Chief social media marketer and association nerd at SocialFish
  15. @Mike Kujawski Marketing and Social Media Strategist for Government, Non-Profits, and Associations.
  16. @DrDavidBallard Head of Corporate Relations and Business Strategy at the American Psychological Association
  17. @saltzberg Association maven
  18. @pinnovation Jeff De Cagna — innovator, thought provoker in the Association space.
  19. @AvenueZ Beth Ziesenis, association groupie, speaker, a cool writer chick.
  20. @Peggy Hoffman Association management is her thing.
  21. @ewengel Elizabeth Engel, CAE, association managment and blogging.
  22. @jamienotter Works with associations to raise their power..
  23. @markbledsoe An association exec and blogger.
  24. @scathcart Stephanie Cathcart is the Public Affairs Professional for the largest Small Biz Association – NFIB
  25. @dswon Darcy Swon Soon to be Pres of the Iowa Chapter of the American Marketing Association.
  26. @JudMod Woman born to partner. Global Alliances, Neighborhood America. President, Association of Strategic Alliances.
  27. @BoardMagic Sheila Martin, Social Entrepreneur w/ biz focus in Association & Nonprofit Management
  28. @MarylandADAKatie Jones twitters for Maryland Automobile Dealers Association (MADA) –the statewide association of new car and truck dealers in Maryland.
  29. @ShelleRoseCharv Shelle Rose Charvet is President of Canadian Association of Professional Speakers
  30. @KarenBrown Consultant and conference planner
  31. @rgbroitman Web Publisher for the National Wildlife Federation.
  32. @Reggie Henry Director of Tech at ASAE and always smiling.
  33. @KnealeMann He makes associations and friends grow by knowing him.
  34. @christytj CAE exec, AAUW, author, blogger
  35. @StephenPeeler Association management consultant.
  36. @PeterHutchins Charming, funny, and graciously good humored.
  37. @ltwhite Leslie White, a risk management specialist who works with associations and nonprofits.
  38. @MichaelMcCurry Creative thinking event planner from my neck of the woods.
  39. @mmcallen His energy is beyond inspiring … It’s contagious!
  40. @ljunker An association writer, editor, and source of information. .
  41. @scottoser Great combination — publishing, associations, and multichannel marketing.
  42. @sgiarde Sandra Giarde – A GenX Association Executive.
  43. @shifted Another Chicagoan, this one is shifting the American Library Association
  44. @krash63 American Heart Association
  45. @renatosogueco Avid technologist for the floral industry and association
  46. @jkhewett Julie does Association management and events services
  47. @AnnikaStensson National Restaurant Association’s media relations director
  48. @iawife Sandy ks the President and Founder of the International Association of Women in Family Enterprises.
  49. @brianjohnriggs Consultant to associations, Director of Business aat AssociationHQ
  50. @siddNullus master of the Xtreme Bowling Association!

And 12 Associations that tweet

  1. @NAPP_News The National Association of Photoshop Professionals
  2. @NAFSA Association of International Educators
  3. @Loyalty360 Loyalty Marketer’s Association
  4. @AAAnews official twitter channel off the American Automobile Association
  5. @AICR The Association for International Cancer Research
  6. @SMEI Worldwide Professional Association for Sales & Marketing
  7. @ChicagoIMA Chicago Interactive Marketing Association
  8. @AAEteachers The Association of American Educators (AAE) is the largest national, non-union, professional teacher association.
  9. @RetailBC British Columbia’s retail trade association
  10. @IABC International Association of Business Communicators —
  11. @AssnMediaPub association publishers, communications professionals and the media they create
  12. @ASHAWeb American Speech and Hearing Association

Of course before we talk, it’s always a good idea to listen first. Then do tell them I said, “hi.”

Feel free to add the Associations and Association Tweeters you know

Liz Strauss
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Experts and Gurus Aren’t Necessarily the Best Social Media Teachers

Monday, October 27th, 2008

The People to People Connection

Social media attracts literate, intelligent, curious people — people who like to explore new ideas. Though some brand themselves as experts or gurus. In a industry barely defined, we’re all Social Media Explorers still learning the whys, hows, and ROIs. Folks new to the territory might find that the traits of the most qualified teachers aren’t what they would be in an older, more concrete type of enterprise.

Here’s what to look for in a social media teacher or guide.

  • Count Internet years. 3 years experience is entry level in the concrete world. It can be extensive experience within Internet time.
  • Check for depth. A deep understanding will show itself in the ways a person can describe the culture of the Internet, how it shifts, and how the values of social media worth within and against the values of ecommerce. Look for understanding how how social media as a piece of a comprehensive marketing / customer plan.
  • Check for skill set. Even though the teacher may not be the person who’ll be executing the plan, he or she should be well versed in using the tools.
  • Check the breadth, particularly the individual’s networks. Social media is business based in influence, relationships, and connections. Discuss how the networks match up to your business and its goals.
  • Get the facts. Ask for cases and social media initiatives this person actively led.

The field, the metrics, and the best practices are still forming. Some folks have worked with the tools, but never applied them in actual P&L situations. Some have studied the theory. Some have built a narrow niche of expertise. While others understand how to move people all over the web, but can’t articulate it yet.

Many great minds and great practitioners are available to help. Know your goals and listen actively, the best match won’t be hard to find.

Let me know if I can help.

Liz Strauss

Want an hour of Liz’s personal consulting time? See the About Liz page.

Liz Strauss

Find out about working with Liz.

Buy the Insider’s Guide and Get your best voice in the conversation.

Social Media: Google’s Global Listening Machine

Monday, August 11th, 2008

Pairing Sentences

When we learn to speak, it starts by listening. Google has started a global listening machine.

Google has announced it’s building a Translation Center to connect people who need text and documents translated with people who can do that. Such a central location for language conversation has fabulous implications for the Internet and the translation industry.

Amir Helzer, of I Can Localize a translation service that combines human and technological solutions, and I spoke about the Google Translation Center on Friday. Amir suggested that, looking at Google’s core business, it’s likely that this new center will function similar to Google AdWords — connecting buyers to seller without intervention. He and I discussed the nuances of accurate cultural translations. Amir pointed out that, “Now that Google has made this move, people are talking about the translation industry. It opens the door to a discussion of quality and standards and the value of providing a local feel to a global web business.”

Google will be collecting words in context to build what Brian McConnell has called a free global translation memory.

Google has been investing significant resources in a multi-year effort to develop its statistical machine translation technology. Statistical MT works by comparing large numbers of parallel texts that have been translated between languages and from these learns which words and phrases usually map to others — similar to the way humans acquire language. The problem with statistical MT is that it requires a large number of directly translated sentences.

Before we speak, we listen. Are you ready to start speaking and listening?

Global is the new local. Communication is relationship.

Liz Strauss
Find out about working with Liz.

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