Reasons to Write and Publish Every Day
When we have an unexpressed idea, it sits in our heads incomplete. We imagine we know it, and possibly even see it, but the test it when we have to explain it to another human being.
Writing every day makes us better thinkers. It moves us to take ideas from our minds and describe them with words. Publishing those words invites an audience to react and respond — we find out whether the message we sent is the one that they heard.
It’s a challenge to simply state the feelings, thoughts, and scope of an idea in precise and expressive ways. Unlike talking, which allows us to adjust and respond with tangents and corrections, writing and publishing come with an expectation that we’ll set out a thought clearly stated.
The commitment of words to written form draws that has an audience is a powerful incentive to think things through . . .
Liz Strauss
Find out about working with Liz.
The Three Questions
I decided to put three questions on the back of my new business card under the heading, Tell Me Your Story.
They are these:
What do you do?
Why should I care?
How will it make my life easier, more meaningful, more fun?
Anything that doesn’t answer those three questions for your key customers is irrelevant.
Is your story relevant? They get to pick.
Liz Strauss
Find out about working with Liz.
Take The Long Road
In the days of the Great American Depression, the most available work was manual labor. It was the time when sweat could earn a dollar. More sweat meant more dollars. More sweat meant more commitment to getting things done. Jobs like that are still around, but is that what your job is about?
In today’s economy, working on the right stuff is critically important. Working hard on something that doesn’t matter will get you worse than nowhere. It will frustrate everyone — even you.
Before you invest in heavy lifting on a project . . .
- Think about the outcome you’re going for.
- Think about the people your work will serve.
- Think about what they value, not what you think is good.
Hard thought pays off even more.
Liz Strauss
Find out about working with Liz.
What Do You Bring?
Inside and throughout every thriving business is a deep-seated value that connects to customers. It’s what you’re in business to do.
If your business is founded on concrete, you can state your value proposition. It’s your answer to the question, “What do you do?”
Whether the job is huge or a few hours, the same value underlies it. The unique proposition that you is a delivered in every act, every conversation, and every relationship.
I show businesses and individuals how to develop irresistible products and services set in unique and compelling value propositions that attract communities of fiercely loyal fans.
That’s my value proposition.
What’s yours?
Liz Strauss
Find out about working with Liz.
