Archive for the ‘Leadership’ Category

They Didn’t Pay Me to Think Then — But They Do Now

Wednesday, June 1st, 2011

When I Got My First Big Job

Thirty some years ago I started working for a Fortune 500 Corporation. I was the first female sales trainee in Chicago and the second in the nation. I was about five years out of college and ready for a real career. I smart, savvy, quick on my feet, great at presentations, and strong on building relationships. I was also the youngest and the quickest to pick up the new computer system. Let me tell you, I was pleased with myself and they were pleased with me too.

Then three or four months into my tenure a reorganization occurred. I was offered a choice I was unprepared for. I could stay in Chicago knowing that my job would probably be phased out by the end of the year or I could take a transfer to a new city where I’d have a territory of my own.
I was 27 years old. My mother had died nine months earlier. The move would put me four hours further from my 72-year-old father who was living alone.

Even in those glory days of great corporate training, a few months learning in a seasonal business of complex relationships is no learning time at all. I’d hardly learned what business we were in or how to talk to a client. I was more trainee than sales rep. I couldn’t spell the word “close,” let alone design a multi-store deal with major client.

Yet, I said yes I would go, though in my heart and every cell of my body I knew the right answer was no.

Part of it was moving to the next step on the success path, part of it was never having failed at anything, part of it was thinking this was what “the company wanted” and that what I thought didn’t count. I hadn’t thought through the risk or the reality. I hadn’t thought through whether I had the skills or the will to do the job. I was simply doing what we learned in school – do what the teacher says and it will work out.

I negotiated a nice deal. I kept my condo in Chicago. They paid for my new apartment in the best neighborhood. I moved down to that city and into a huge showroom with a separate office downtown where I worked alone. I was a business person now. I paid my office rent. I bought my samples that sat on the shelves. I booked my meetings, took my orders, and for six weeks twice a year, I packed my car and drove to hotel rooms that 13 sample cases and I called home.

I came face to face with who I was and who I wasn’t. I didn’t figure out what I’d loved about my job in Chicago until it was gone. I didn’t figure out what I needed to do this new one until I didn’t have it. I longed for someone to teach me and someone to be with me, but the guy who had been there before me had moved on. The information didn’t feed me. The competition depleted me. The lack of people and feedback made me feel small, lost, and alone.

I missed the thinking and connecting of ideas. I missed interactions with people and the relationship building that are so much of who I am. I missed being part of something that wasn’t just me. Everything about me has always been a teacher, a community builder, and a designer of ideas. I did my best to pretend I was happy, but I hated my job and I didn’t like myself for doing it badly.

Soon enough it was obvious that the move was a bad choice all around. I learned a lot about what works and doesn’t work for me at the expense of a territory that went nowhere. Luckily a bad economy covered some of what I’d not done.

And I’m grateful to that Fortune 500 company who saw the situation for what it was and who generously moved me back home.

Stories Like That Happen Every Day

My story was expensive for me and for my company. Every day, I hear stories of how many of us learned to be leaders on someone else’s path. A little too ready to fit ourselves into the job description set out without thought to what we already are or are suited to be.

Thirty years ago, I didn’t have the wisdom, the courage, the leadership to think through that first decision and to answer with what I already knew – that I should have said no.

They didn’t pay me to think then, but they do now.

Now I see what I see and know what I know — and I’ve figured out what I add. The rest is about aligning goals to build something together that we can’t build alone.

Still the start of it all was going down the wrong road to learn that…

our best strengths, talents, and skills often seem easy because they are naturally ours and
we often don’t recognize our best strengths, talents, and skills until we can’t use them.

Inside our successes is the key to our path. Inside each of them is what we naturally do well.
Look at your successes to see what you see and know what you know about yourself.

When you name it and claim it other folks will recognize and value it.

What comes so naturally to you that you’re not yourself if you’re not doing it?

–ME “Liz” Strauss
Work with Liz on your business!!

People Go Flat in a Data Stream. Get to the Heart of the Data Quick!

Wednesday, October 6th, 2010

Data is Interesting. People Are Irresistible

One evening at dinner, Rick Murray offered the most interesting insight into the state of marketing. He pointed to the moment that marketers started measuring everything as the moment when we lost the “art of marketing,” turning it into a science. It’s been a thought I’ve been thinking on for almost a year. To me, it seems a lot has been lost.

The numbers and data that we collect, plot, and analyze flatten out the people they represent. The time that it takes to build the surveys, administer and interpret them, and then discuss their various possible implications have taken away time once spent in more organic and natural conversation with people who help our businesses thrive.

Though those conversations are harder to quantify, they add to the intuitive detail that fills out the “personality” of our customers, the nuance of their motivations and intention, their yearnings and wants. Those numbers, charts, and graphs flatten the people we might be thinking about. That’s how we came to talk about living breathing human beings as users, eyeballs, consumers, anything but the people they are.

It’s important to sit silent sometimes with our thoughts about the people we serve. Who are the people who help our businesses thrive and what brings them to love what we do?

Numbers can’t explain your smile when you felt you were heard.

A check box doesn’t fully express the deliciousness of discovering a product feature that seems put there just for you.

A line graph doesn’t make my delighted response to a fabulous experience the same as yours.

Understanding the nuance of my loyalty and yours are what gets us each to find that company irresistible.

That only happens when the company has a mindset that were individual people, not numbers on a survey.

People go flat in a data stream and when we feel flat it’s hard to invest energy.

Every time you see data, get to the heart of it. Stop to think about the people it represents.

Be irresistible.
Liz Strauss
How can I help you be irresistible?

Buy the Insider’s Guide and Get your best voice in the conversation.

An Irresistible Leader Builds an Irresistible Team

Tuesday, October 5th, 2010

Build the Best Team

Again this year, I’ve had the honor to be part of the Blogger’s Hub at the World Business Forum. The first speaker, Jim Collins, Author of bestselling business books, Good to Great and Built to Last, started what became a theme of the day.

The winner is the one with the best team. To achieve the best team, a leader has to

  • identify the right people who are the smartest.
  • put them in the right positions.
  • value, reward, and celebrate teamwork

Jim Collins sent a call to action to the audience with these words and this to-do list.

Those who change the world are enormously consistent in how they do it. The signature of mediocrity is chronic inconsistency.

Ten to-dos

  1. Do your diagnostics. Self assess.
  2. Focus on building a pocket of greatness at every step.
  3. Get to 90% key seats filled with right people.
  4. Double your questions to statements ratio over the next year.
  5. First question: How is our world changing and what are the brutal facts?
  6. Turn off your electronic gadgets – one day for every two weeks.
  7. Have the discipline to stop doing when you should.
  8. Get inside your personal hedgehog. Do work you’re passionate about, work that you deliver as the world’s best, and being useful at something that society values.
  9. Stop giving titles – titles name jobs. Instead give responsibility.
  10. Set a Big Hairy Audacious Goal.

Never, never give in. Never, never, never, never. – Jim Collins

Now I’m listening to Jack Welch speak about leadership … and the theme continues. His thoughts include …

Fear is a dead issue as a management tool. It worked once, not anymore. You have to have a vision for where you’re going, how you’re going to get there, who you want to take with you, and what’s in it for them, and always keeping that out there.

We know this.
Great leaders are open, focused, and invested in a cause.
And they seek and attract people who are the same.

Be irresistible.
Liz Strauss
How can I help your business be irresistible?

Buy the Insider’s Guide and Get your best voice in the conversation.