I Think I’m in Love for the Very First Time
I just finished cleaning out my in box. I won’t mention the number of strange pitches that show up there daily, except to that if you’re someone who sent one, you might get the idea that I don’t want to work with PR people. You would be totally mistaken.
I love my friend Charlene Blohm who is a consummate professional in the PR field. She knows what I do and what I’m good at. Now and then she sends me something that fits what I’m doing. It’s a pleasure to pitch in and work on it. Then too, she’ll send a release of an accomplishment her company has achieved I’m thrilled to pass it along so that folks know what her work is about.
And that Gini Dietrich, one might wonder, whether she only plays a PR person and really works as a marketer. I’ve never received a real pitch from her. But when it’s been appropriate and mutually beneficial she’s asked if I might help. We’ve even discussed where our skill sets meet up.
Whenever I meet a new PR person who thinks like those two I get the same feeling. I think I’m in love … for the very first time – again.
Dear PR Person Can I Tempt You By Saying How Much I Want to Work With YOU?
I’ve learned a lot from great PR people. I’ve learned the importance of having a clear message and remembering to repeat whenever people see me. I’ve learned how to talk with the media and how to answer with confidence and clarity. I’ve also learned that I don’t necessarily have to tell my whole life story every time people say, “Liz, tell me about you.”
I love working with good PR people because great PR people don’t just see my name on a list, my Twitter follower count, or my blogs, you see me and I see this about you …
- you work hard for your clients
- you’re relational
- you’re smart and creative
- you’re aware of who’s doing what’s interesting
- you’re connected to other smart people
- you’re often the first to know about new things
- you also have clients who might want to learn the strategies at SOBCon, meet the entrepreneurs in my network, and find out about the other things I do.
What I’ve found is a great PR person makes a great partner and understands the value of strategic relationships. If you’re one of those, email me anytime you want to about something more than your latest book or speaker pitch.
I want a relationship not a blog post offer.
I be we could make “beautiful music” together.
Music, strategy, and relationships come in many forms, but in a form letter.
Want to try a real conversation instead?
–ME “Liz” Strauss
Work with Liz on your business!!
