Archive for the ‘Uniquely Liz’ Category

They Didn’t Pay Me to Think Then — But They Do Now

Wednesday, June 1st, 2011

When I Got My First Big Job

Thirty some years ago I started working for a Fortune 500 Corporation. I was the first female sales trainee in Chicago and the second in the nation. I was about five years out of college and ready for a real career. I smart, savvy, quick on my feet, great at presentations, and strong on building relationships. I was also the youngest and the quickest to pick up the new computer system. Let me tell you, I was pleased with myself and they were pleased with me too.

Then three or four months into my tenure a reorganization occurred. I was offered a choice I was unprepared for. I could stay in Chicago knowing that my job would probably be phased out by the end of the year or I could take a transfer to a new city where I’d have a territory of my own.
I was 27 years old. My mother had died nine months earlier. The move would put me four hours further from my 72-year-old father who was living alone.

Even in those glory days of great corporate training, a few months learning in a seasonal business of complex relationships is no learning time at all. I’d hardly learned what business we were in or how to talk to a client. I was more trainee than sales rep. I couldn’t spell the word “close,” let alone design a multi-store deal with major client.

Yet, I said yes I would go, though in my heart and every cell of my body I knew the right answer was no.

Part of it was moving to the next step on the success path, part of it was never having failed at anything, part of it was thinking this was what “the company wanted” and that what I thought didn’t count. I hadn’t thought through the risk or the reality. I hadn’t thought through whether I had the skills or the will to do the job. I was simply doing what we learned in school – do what the teacher says and it will work out.

I negotiated a nice deal. I kept my condo in Chicago. They paid for my new apartment in the best neighborhood. I moved down to that city and into a huge showroom with a separate office downtown where I worked alone. I was a business person now. I paid my office rent. I bought my samples that sat on the shelves. I booked my meetings, took my orders, and for six weeks twice a year, I packed my car and drove to hotel rooms that 13 sample cases and I called home.

I came face to face with who I was and who I wasn’t. I didn’t figure out what I’d loved about my job in Chicago until it was gone. I didn’t figure out what I needed to do this new one until I didn’t have it. I longed for someone to teach me and someone to be with me, but the guy who had been there before me had moved on. The information didn’t feed me. The competition depleted me. The lack of people and feedback made me feel small, lost, and alone.

I missed the thinking and connecting of ideas. I missed interactions with people and the relationship building that are so much of who I am. I missed being part of something that wasn’t just me. Everything about me has always been a teacher, a community builder, and a designer of ideas. I did my best to pretend I was happy, but I hated my job and I didn’t like myself for doing it badly.

Soon enough it was obvious that the move was a bad choice all around. I learned a lot about what works and doesn’t work for me at the expense of a territory that went nowhere. Luckily a bad economy covered some of what I’d not done.

And I’m grateful to that Fortune 500 company who saw the situation for what it was and who generously moved me back home.

Stories Like That Happen Every Day

My story was expensive for me and for my company. Every day, I hear stories of how many of us learned to be leaders on someone else’s path. A little too ready to fit ourselves into the job description set out without thought to what we already are or are suited to be.

Thirty years ago, I didn’t have the wisdom, the courage, the leadership to think through that first decision and to answer with what I already knew – that I should have said no.

They didn’t pay me to think then, but they do now.

Now I see what I see and know what I know — and I’ve figured out what I add. The rest is about aligning goals to build something together that we can’t build alone.

Still the start of it all was going down the wrong road to learn that…

our best strengths, talents, and skills often seem easy because they are naturally ours and
we often don’t recognize our best strengths, talents, and skills until we can’t use them.

Inside our successes is the key to our path. Inside each of them is what we naturally do well.
Look at your successes to see what you see and know what you know about yourself.

When you name it and claim it other folks will recognize and value it.

What comes so naturally to you that you’re not yourself if you’re not doing it?

–ME “Liz” Strauss
Work with Liz on your business!!

Why It’s Smart to Own Your Content URL, Publish at Home First, and Only Share on Facebook, Flickr, YouTube

Wednesday, March 2nd, 2011

Risk Mitigation

When I was small, people often called me a “natural born teacher.” At a young age, they gave me a class to teach the 5-year-olds who couldn’t “get” the hang of reading. By 13, I was delivering whole lessons to classrooms while supervisors sat in the back of the room. Eventually I grew up to become the VP of Product Development and Chief Strategist of a educational publishing company. Teaching has always been part of my personal success formula. Even at this very moment, teaching — sharing what I’ve learned — is critical to what I’m doing.

Yet of all of the advice that people have shared, offered, and pressed upon in my quest to reach the best that I might be. The sentence about teaching that keeps coming back to me lately is one that my dad said when I was still small.

“If you want to be a teacher, own the school.”
My father’s idea about owning the school was that a teacher needs to teach with competence and integrity and with the wrong person in charge the rules can change frivolously and issue irrelevant to great teaching can make the job difficult, if not if not impossible.

I would answer that school systems weren’t build for people like me to own them.
He would answer that I should find a way to make a system of my own.
I learned later that what he was talking about is called risk mitigation.

Facebook: Go Where the Fish Are, But Wear Boots and Know What the Risks Are

Facebook: it’s where the fish are … but before you put your houseboat in that water, know what what the risks are.

When Facebook first opened their doors to more than students, a lawyer friend wrote a deep and thorough blog post about the Facebook Terms of Service. One section made me decide to never put my blog posts on their platform. Last night discussion in the esteemed Twitter Chat #blogchat (held weekly on Sundays 9EST) the discussion was about Facebook versus blogs. This morning a NYTimes article describes a young man, Michale McDonald who used to post his videos on a blog, but now he uses Facebook.”

“I don’t use my blog anymore,” said Mr. McDonald, who lives in San Francisco. “All the people I’m trying to reach are on Facebook.”

And I want to say to him …

If you’re going to build and share online content, own the url where you house it. Put the link on Facebook, but the content on your own URL.

I understand that we need to go where the fish are. I also understand that we need to wear our boots and know what the risks are before we wade into the water.

Facebook, YouTube, Flickr, Blogspot and other free platforms make it easy to build and share content so quickly. But what are we risking by building and sharing in places where we don’t own the “land” where we’re building? Free isn’t free when you think about it.

Some reasons to consider storing your content on your own url …

  • We don’t hold the keys. I first found out the problems with being a “renter” on someone else’s land in 2006 when blogspot went down and I couldn’t access my own content — Google Blogger–403 Forbidden–How Could You Let that Happen! I woke up one morning years ago unable to reach my “free” blog because Google owned the server. I wasn’t paying them to serve me. My content was at the mercy of their willingness to keep their tool working and accessible to my readers.

    I realized last night that, as a Blogger blogger, I am a guest in your home or should I say a captive visitor. Darn, I thought I was a welcomed customer. What made this clear was when you locked me in my room and forbade me access to my stuff.

  • We give up our rights to part of what we own. We have to be. The sites couldn’t function without that sort of IP permission. Have you read the Facebook Terms of Service? It means anything you put there is no longer yours exclusively until you remove it and then …. Just this much of it means I find it dangerous – that I’ve turned over my right to who can use it.

    You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

    1. For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

    2 When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).

    I’m not sure I want Facebook to be able to use my intellectual property or to be able to transfer it whomever might buy Facebook next. I’m careful not to post what I love most and what I want to keep exclusive to my brand and my business on my own url.

    Other sites — free blogs, Flickr, YouTube, SlideShare, have similar Terms of Service, know what you’re giving them them you put whole content on their sites. Sometimes the trade off is worth it in the circulation it generates. Sometimes you can achieve the same results in stronger ways. Knowing what we’re giving while we’re getting is always a great way to manage that risk.

    Maybe you don’t want to do that with all of your Flickr images, but anyone who’s had they’re entire photo collection deleted bacause they labeled them wrong, knows the value of understanding the agreement before you start.

  • If we leave, our community can lose their identity as well as their home. It would be unreasonable for a landlord to take the names of all the people who visitor your home or business. It would be even more unreasonable for a landlord to offer to keep that list for you and refuse to share when you move … ever try to export a list from Yahoo groups, Facebook, or Linkedin?
  • We can’t design a space the same way as we might if the property is our own. LinkedIn pages decide how your content looks. Facebook decides how much you can bring your design into their space. Flickr and YouTube don’t allow much customization because they want your visitors to know you’re on their property.

Of course, every online tool has to have it’s own rules to protect itself and to maintain its identity. Some of those rules make it deliciously easy to do it their way rather than put in the work to build a “home” of our own. Even the power of their longevity can make the Search Engine listings seem stronger to stay with them.

But the pride and power of ownership allows us to tell our own story in our own way. We can use those other tools to support us in building a powerful presence that is truly our own. But relying on them alone they can become less support and more “just an easy way.”

And in a crisis we may find that we want a home base that is within our control.

Should a time comes that you might have to protect your reputation from a jealous sort or someone with a grudge, people will look for a response from you. You’ll want to have that url that you own to tell your story in the truthful, authentic voice that your friends and fans have come to respect. You’ll want the power of your own content to carry you to the top of the search listings when folks go looking for you.

Do you find it’s important to own your content url?

–ME “Liz” Strauss
Work with Liz on your business!!

6 Questions to a Powerful Message That Resonates Across the Web

Thursday, December 16th, 2010

Do It For the Folks Who Love You

With the advent of social media, it’s easy to lose focus and find ourselves building our marketing initiatives around the newest, biggest, or most popular tools and the coolest, hottest, most talked-about venues. Yet, in a moment of clear thinking, we all know that any message we send is only as strong as the number of right people it reaches at the time that they’re most ready to listen. in fact the goal is not only reaching those ideal people in a way that they’re listening but also willing to act and delighted to share that they did.

Before you fire that great idea, before you tell folks about that perfect offer, use these questions to check that it’s whole, complete and totally about the people you want to listen and pass it one. Use these questions to connect your message with the social media sweetest spot — the heads, hearts, and perfect timing of the ideal customers and fans who can help your resonate through the Internet.

  1. 1. Who are you talking to? Did you make a decision to talk to your most loyal fans? If you want folks to listen, they need to know the message is for them. Talking to everyone is like talking to no one. Every great message is specifically tailored to the listener.
  2. 2. Where are they? If you’re reaching out to your most loyal fans, you know where they are. Those are the places, tools, and the venues where your message will most resonate. If your fans text all day, don’t be tweeting them.
  3. 3. What one thing do you want them to know? We often get so interested in the details of our message that we cover it up with too many marketing words. Trust your fans to appreciate your most simple message delivered in your most authentic way. Talking about what we love to do with enthusiasm is natural — trying to sell our friends is not. Are you saying what you want to say as simply as you can?
  4. 4.What do you want your fans to do? Information is wonderful. Are you telling me to keep me in the loop or do you want me to act in some way? Don’t forget to tell me what you want me to do. Ask.
  5. 5.Why should your most loyal fans care? Take a minute to see things from your fans point of view. People ask us to do things every day and as much as we care about those people, we can’t do all of them and do our own stuff too. Give me a reason to care and to be proud to act on your behalf. Let me know how I’ll live a better life, have more fun, or be a hero if I do what you ask.
  6. 6.How easy did you make it to do what you asked? Package up the action you want so that all it involves is a quick thought and something simple — a click, a shoutout, a retweet, perhaps — that’s filled with tons of satisfaction for sharing it with my friends. The easier and more satisfying you make it to share, the more like it is that folks will.

Building the message is only the first step. Making sure that the message is perfectly tailored and routed to your fans is what makes up all of the rest. I dare to say that if we do the work that would add one more quality step …

Be fun, entertaining, interesting, compelling, creative, surprising, or amazing enough to talk about.

… we might even reach that mysterious inexplicable traction called viral. Do everything for the folks who love what you do. They’ll do the rest.

Can you answer these questions for the next message or promotion that you want to send?

–ME “Liz” Strauss
Work with Liz on your business!!