Archive for the ‘Business’ Category

Would You Work for a Business that Offers No Training?

Friday, November 10th, 2006

We expect things from the organizations that employ us. If we interview to work for one, we want to know how well the enterprise supports its people. A strong candidate gets to the matter by learning the answers to questions such as these.

  • How are job roles defined?
  • What are the functions of each department?
  • How do you ensure that employees are fully trained to handle the responsibilities that are theirs?
  • What happens in the case of a major skills deficit?
  • How are employees kept up with changes in the industry, technology, and business practices?
  • Does the organization offer tuition reimbursement or continuing education?

A organization that doesn’t stack up in answering those questions would be considered unfavorably in a job search. Yet as entrepreneurs, we often fail to define our own job roles further than “jack of all trade.” Many of us don’t take time to delineate the functions and roles that we need to fulfill or seek out the training that we need to do them. The pressure of time and lack of funds to invest often make us short-sighted about gaining the skills to keep up with changes in the industry and technology.

From this perspective in many cases, the standards we hold for work-alone businesses are lower than those we hold for an organization that might hire us. This irony is detrimental to success and unnecessary.

Every job function that a small business needs is available for hire. Most can be learned and incorporated into the work plan of an owner. Training is a value that might require a paradigm shift for some, but it’s not unrealistic to think that they’ll soon see it as an investment in their future.

According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years.

Being unprepared, remaining untrained, and confronting unexpected needs are key reasons these failures occur.

There ia an answer in a thorough and cohesive business plan that includes training A plan doesn’t need to be complicated or overwhelming. Yet, a simplified, but solid, business plan can make the difference between a small business that fails or succeeds.

Behind every Successful small business is an Outstanding Manager. — Perfect Virtual Manager

Liz Strauss

Common Mistakes to Avoid

Tuesday, September 26th, 2006

Our approach to anything we do can change the outcome to make it a positive or a negative experience. Blogging is no exception to this rule. Often we do things that seem right, but in reality have a negative impact. With that in mind, I offer these blogging mistakes to avoid.

Blogging Mistakes to Avoid.

  • Don’t try to be someone you’re not. A successful blogger has a style and tone that is uniquely the blogger’s.
  • Don’t play it too safely. Experiment. Take thoughtful risks, try new things. Add spice and energy.
  • Don’t try to trick your audience . A game or a hoax might be tempting and may even be fun. However, you risk not only your credibility, but the trust readers have placed in you.
  • Don’t try to be too clever. Write in clear language with a friendly voice to a reader who is as intelligent as you are. Leave the big words for eighth grade teachers, unless your readers have shown a predilection for higher-level vocabulary.
  • Don’t use marketing speak, buzz words, or jargon. Use real words that real people use to talk to each other.
  • Don’t lie. It’s the ultimate disrespect for your readers.They’ll find out.
  • Don’t steal. A thought leader has thought and doesn’t need to take those of others. People want to read your thoughts. If you quote someone else (be sure to attribute and give a link back) and make your own commentary.
  • Don’t get upset when you make a mistake. Fix your errors and move on.
  • Don’t ignore your readers. Engage readers. Be there to answer their comments.
  • Don’t ignore criticism. Answer negative comments with the mindset of the beginner/learner. Listen and learn all you can from the commenter. Place what you learn in context and keep what is valuable.
  • Don’t get defensive. When someone points out a mistake, take a step back and look at the situation objectively. If you were wrong, admit that. Readers respect bloggers who own their actions and who stay cool headed in tough situations.
  • Don’t write when you’re angry or intoxicated. Wait.

As you can see, all of these fall under the advice, “blog smart,” or to say it another way, “don’t do stupid things.”

Books on the Corporate Table: the cluetrain manifesto

Thursday, September 21st, 2006

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

Officially published by Perseus Books Group in 2000, the cluetrain manifesto, the end of business as usual, by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger — four guys who have been called ringleaders, provocateurs, even renegades for their dynamic and human-centered take on business and marketing.

It begins with the words

if you only have time for one clue this year, this is the one to get…
we are not seats, or eyeballs, or end users, or consumers,
we are human beings — and our reach exceeds your grasp.
deal with it.

Then begins the introduction to the 95 Theses — statements about markets, organizations, and customers, how they are changing as people realize that they have a powerful voice as consumers.

The book itself is organized into seven chapters, each written by one or two of the respected renegade authors.

The point? Marketing is about trust and human beings. People like to talk to people who tell the truth about things. Companies who tear down their firewalls and trust their employees to interact with customers will thrive. Companies who do not will not. End of story.

The business minds who have endorsed this book are beyond listing here. If you’ve not read it, you’re well behind. It’s here. If you have, I bet you’re thinking, you might pull it out and have a look at it again.

Now you can read the entire book online.

the cluetrain manifesto is still that important.

Liz Strauss