Archive for the ‘Business’ Category

What You Need to Know to Grow a Business …

Tuesday, June 15th, 2010

It Hasn’t Changed

What you need to know is simple …

  • Know who you are.
  • Know what you you value.
  • Know who values that too.
  • Know the language to communicate the nuance of what you’re saying.
  • Know the culture into which you are reaching.
  • Know the tests you expect people to pass and how you pass them.
  • Know the difference between numbers that are growing and numbers that are inflating.

It’s that easy.

Liz Strauss
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Now Featuring Bloggers, Their Companies, and Their Stories

Saturday, September 8th, 2007

Hi!
I’m Liz Strauss and I’ve been blogging a couple of years across the street from Belmont Harbor. I’m on a quest this year to meet as many Chicago Bloggers as I can.

To that end, I have decided to feature Chicago bloggers, Chicago companies and their stories on my LizStrauss.com blog I’d sure like to make you a part of that. If you’re interested, please comment below.

A Little about Who I Am

My blog, Liz Strauss at Successful Blog
has been called both a destination and an event. According to EatonWeb, “Liz Strauss is perhaps the most influential relational blogger on the Internet.” (I’m not sure who wrote that, but I’m guessing that the writer must be a fan.)

I’m a strategic planner who shows businesses how to focus and organically grow in ways that keep and gain customers. I explain why what they are doing might not be working and how people perceive a blog, a product, and an experience. Basically, I denibstrate the head and heart exchange that builds a thriving brand-loyal community by turning first-time visitors into participating customer-friends.

I’ve worked over 20 years in print, software, and online publishing, and developed strategies with publishers in Europe, Australia, the UK, and Ireland. I had the fun of conceiving and directing the strategy that turned around a $9M and sold it 3 years later for $35M. I also led the vision behind last year’s SOBCon07 — THE Successful and Outstanding Bloggers’ Conference for building relationships that gained the attention of BusinessWeek, the Chicago Sun-Times, and the Innovation Initiative of the Kellogg School of Business.

I sure would like to meet you, get to know you, and feature you on my
LizStrauss.com blog. Please email me at my gmail address if you think you’d enjoy being a part. :)

Let’s do something successful and outstanding together.

Thanks!
Liz

Delegation: This Project Can’t Be Delegated — Right!

Tuesday, November 14th, 2006

When a manager finally comes to the conclusion that he or she needs help to finish a project on time, often the timing of that idea is usually 2-3 weeks or more past an ideal time. Instead the decision has waited until the manager is under stress and deadline pressure with many plates to keep spinning and many balls to keep in the air.

The manager looks at the project and sometimes decides that no part of it can be delegated. This conclusion is patently false. In 30 years as a manager, I have not found a project that did not have parts that were appropriate to delegating. The way to find them is in how you look at the project.

Finding Tasks to Delegate

Delegating appropriately requires a flexible mind that moves easily from part to whole and whole to part. In this context, a part is a discrete task that can be completed without reliance on the rest of the project or with minor checking against another part of the project.

On a blog a discrete task might be checking all post titles for the use of key words.

Use this process to identify appropriate tasks to delegate.

  1. Identify discrete tasks. Look for small tasks. Look top down, bottom up, and latterally. Mentally think through each step of the process and consider how another you might take part of the work load without interrupting what you are doing.
  2. Determine the level of project knowledge required to do each task.Checking page numbers, for example, requires only the ability to make sure numbers are in sequence and all are present. Checking content requires experience in the industry to understand what choices are costly and time consuming. It also requires project knowledge and history of decisions already made about content grary areas.
  3. Determine the skill set needed for each task that could be delegated.
  4. Find the folks who have that skillset in house or hire them from a temporary agency.
  5. Have a short sample of the work prepared to test the candidate’s performance on the task.
  6. Determine how you will verify to your own satisfaction that the candidate is strong enough to ask questions when necessary, but to work alone without much direction.
  7. .

Once you’ve gone through these steps you are ready to meet with the candidate to present the work. At this point is when you begin to reap the benefits of the time you have invested.

These steps are designed to ensure that the delegation process is successful. Following them will get you to your goal faster. Taking a shorter timeline in delegating, almost always results inthe work being done over — thereby losing more time than appeared to be gained when the proejct was delegated.

Behind every Successful business, there is an Outstanding Manager.

Liz