Liz Strauss

Leaders Aren’t Always Right

I don’t know anyone who hasn’t made a mistake. It will happen on a blog, sure as the sun shines.

As mistakes in the workplace, a mistake on a blog is what we make of it. Leaders turn mistakes into opportunities. Leaders aren’t always right, but they do right when they find they’ve been wrong.

What better way to connect with a human face to your customers than to say, “Hey, that last thing I wrote wasn’t quite as it should be. Let me set it straight.” People, customers, don’t expect perfection. We expect respect and honesty in our transactions.

If I can trust you to correct a mistake you’ve made publicly, I can invest in a transaction with you with some security that you’ll back that up too.

People like to do business with other people. We know that other people are human.

Liz Strauss
Blog confidently with Liz.

We Can’t Control What People Say

One issue that comes up when companies start thinking about a blog is control.

When we stand back and consider a blog in the context of conversation, the idea of control falls more into perspective.

Conversations ebb and flow. Each participant has part of the control. No one can direct the conversation completely. When a person takes over control, the “exchange” becomes a presentation to an audience, and loses it’s conversational give-and take. It also loses the input from the side that no longer has a voice in the discussion.

A leader can handle conversation that doesn’t follow a plan.

We’re back to choosing a blogger who loves the company, can represent it well, and wants to be blogging.

Transparency isn’t exposure.

Liz Strauss
Blog confidently with Liz.