What you need to know is simple …
It’s that easy.
Liz Strauss
Find out about working with Liz.
Lots of commercials these days tout the advantages of dating sites. I’m wondering whether some companies ought to join one or at least watch the commercials. The commercials talk about how to find a perfect match, someone who
and so on. You get where I’m going.
The last commercial I saw showed first dates — one person telling another something that the other had no interest in.
“And in the nut family, I love cashews.” Perhaps your perfect match is a nut.
“I’m the smartest guy in the world.” And also the most self-involved.
Who wants to date people who only talk about themselves?
In fairness, many of us do some of that when we’re nervous or feeling out of our depth in strange surroundings. But we should do a little better when we’ve had time to prepare.
I would hope that when we’re putting up a website we think about the people we’re talking to …
Some websites are like the people who talk only about themselves. Great websites are like great dinner companions, they are interested in the folks who come to share time with them. They speak to the people who visit in easy conversational language and make it easy to hang around. The best website I’ve seen lately is endless.com
I would date Endless.com Look at all of the ways they make their site easy to spend time with …
Endless makes me feel like they know what makes my life easier, faster, and more fun. The tracking of product from my iPhone was a breeze. I’ve quit other shoe sources online and off. [no disclaimer needed / I am just a customer.]
Click through on the screenshot to see even more, including how they let me sort product my way.
But seeing this might lead you to go check your own site. Is your website all about you?
Liz Strauss
Find out about working with Liz.
This week in a lovely conversation with the Community Roundtable, I had the opportunity to ask questions about blogging and how blogs still fit into a serious social web presence. The question that came up often and in many ways was …
How do I get ideas to write about on my blog?
It used to be hard for me too. Then I realized that I was taking my own writing more seriously than I need to. A blog is a chance to share our expertise and our thinking, but it’s also an opportunity to show what we’re learning and exploring and that’s often easier that putting out there what we already “know.”
So when I’m looking for new ideas, I …
These are just five ways that “blog my experience.” Writing gets tedious, if I just put information out there, because I know that information exists elsewhere and is probably packaged better. If I bring myself, other people and our experiences to my blog, I can involve my brain, my heart, and my vision of the world. The result is a unique combination and connection to the information that no one else can offer. And the folks who like it come back to see how I do it next.
How do you bring yourself and other people to your blog?
Liz Strauss
Find out about working with Liz.
