Sep14

Attract New Clients Immediately

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Irresistible Opportunities Are Built Not Discovered

A while back someone — Let’s call her Cindy — asked my advice about when to pursue what had become her business passion. We discussed ways that she could build a client base that would ensure her income to replace what she’s been used to collecting from the job that she would leaving.

Cindy had done a pile of right things to set a concrete foundation.

  • She had spent a year using every minute of free time being a saturation learning. She got to know the business that is her passion. She watched the key people, read their blogs, and used the tools they recommended.
  • She went to conferences and built a network that served her a support group for personal development, business advice, and current trends.
  • She worked with pro bono clients and friends to build experience and to gain powerful personal information about what energized her and what she unique benefits she could bring to projects and problems that needed solving.

By the time I talked with Cindy about establishing her private practice all she needed was coaching in how to immediately attract clients who love her work. We identified, defined, and discussed this set of specifics:

  • how her offer is a investable client opportunity
  • how to frame her opportunity in terms of benefits — show how it meets a deep need or urgent desire
  • the unique and powerful return on investment she offers
  • how to negotiate from the client side of the table

About a week after our conversation, I got this email.

Liz!

I just landed my first client on retainer!

Sure, I’ve had other clients up until now but it has been a lot of BARTERING…and now I’m making the leap into accepting money.

This is awesome!

Thank you so much for your counseling by phone a couple of weeks ago.

It made my day.

I’ve put together a pilot program that I’m testing in Seattle next week. I want to help get good folks back to work. Click the title to see more information.

Liz Strauss: Authentically Attract Clients Who Love Your Work



If you’d like to bring something like it to your city, please contact me a lizsun2 @ gmail.com I’m not certain how long I can hold the prices quite that low, but I’m committed to doing the best I can.

I want to get more emails like that one.

Liz
Work with Liz

 

  • http://malithenerd.com Malini

    Here i can find what exactly looking for! i will keep visiting and reading all your post to enlighten myself :-) . Thanks for sharing and helping people who are all managing clients.

    All the very best!

  • http://malithenerd.com Malini

    Here i can find what exactly looking for! i will keep visiting and reading all your post to enlighten myself :-) . Thanks for sharing and helping people who are all managing clients.

    All the very best!

  • http://livingtrends.blogspot.com/ Kevin Leversee

    Compelling Business Reasons are compelling when we frame our solution to the client concept of success, ala miller heimen conceptual selling, Hey Liz, thanks for this good insight and keep it up. You are correct its work and discipline that determine success

  • http://livingtrends.blogspot.com/ Kevin Leversee

    Compelling Business Reasons are compelling when we frame our solution to the client concept of success, ala miller heimen conceptual selling, Hey Liz, thanks for this good insight and keep it up. You are correct its work and discipline that determine success

  • Anonymous

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    Between survival and a fully humming creative life lies the middle ground of minimum requirements for centering self-care — a fancy way of saying what you absolutely must have to stay in touch with your center.
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    Weekly:- Pay bills and balance checking account- Date with my entire family doing something fun- My women’s group- Kitchen desk organized and kitchen medium deep cleaned
    Monthly:- An afternoon alone doing whatever I want when I want to- A date with my husband
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    You may wonder why I ask you to state minimum requirements. Wouldn’t it be far better to name your ideals and strive for those? My experience has been that when I kept a list of everything I wanted to do for myself — or thought would be good for me — I made commitments I was incapable of keeping.
    I call this ‘raising the bar’…never being satisfied with what we do or experience. Therefore, we rarely feel nourished or experience contentment. We live more and more in a place of ‘not enough’ and farther and farther away from our center and natural shape of our lives. Minimum requirements are the foundation of Self-Care. Of course, like the tide, requirements ebb and flow depending on life conditions and age. So, cheap coach bags the next time you sit down to make your list of goals, start with your basic requirements first (rather than thinking they will just fit into your schedule without your conscious intent).
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