Social Media: It’s about People
Connecting on a Human Level
When I meet with a new clients, it’s becoming easier to determine who’s going to be successful by the questions they ask and their approach to moving onto the web. People who understand the new social climate realize that it’s no longer about finding customers for their products, but about using their products to connect people to other people.
A great example is I Can Localize, a human and technology translation service for online businesses. Amir Helzer has built his business with people connections in mind. He understands that the single act of putting together a web presence in another language isn’t much more than a billboard. So, he offers personal translators — native speakers who know the culture — they translate any website incremental updates and provide time-sensitive responses to comments and contacts from customers. That allows his clients to stay connected to the people they serve in ways that are both time and cost efficient.
People talking to people . . . that’s real connection.
Social media is meant to be social. Are you connecting people to people?
Liz Strauss
Find out about working with Liz.