Social Media: Lurkers Might Ruin My Business
Posted by Liz Strauss · 1 Comment
The Larger Audience
The overwhelming difference about online communication seems to be that folks worry about who might be listening in the shadows — the readers we affectionately call lurkers. It’s easy to endow that unseen audience with power and mystery that they may not seek or want.
The point we miss that most all of our communication is subject to “lurkers” in some form or another, and because we’ve learned to manage for them, we no longer think about the threat they also pose.
Examples include conversations and secrets that get repeated after we’re gone, emails that get passed on, and industry gossip in which people talk about us and at times, even claim to represent our view.
In any business communication, the point has always been to be sure that what we share is appropriate and useful — and offered with care. Online communication works the same way.
Liz Strauss
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Id love a post on how to go from lottsa comments….a thriving community…to perhaps enlarging the reader base while KEEPING the commentversation (tm. (wink)) going.