Social Media: Interacting at a Trade Show
Posted by Liz Strauss · 2 Comments
Every Time We Positively Interact . . .
It seems that every industry has that one trade show. It’s the venue at which all companies seem to gather with their most important vendors and customers. All parts of an individual enterprise prepare for the short time they can interact and think with so many that affect their business. Sales often happen, but so much more goes on in the background.
Product people talk to and learn from customers.
People talk about their problems and look to each other for solutions.
New ideas are explored while new products get mentioned.
Buyers meet with vendors and work though process — solving problems and planning projects.
Deals are discussed, imagined, proposed, and entered into.
Relationships begin by way of casual conversation.
None of the above would happen if the people involved went unprepared or didn’t attend.
A blog, any social media tool that connects a company with customers, can perform the same or similar functions. Without waiting a year, investing in travel, and gathering thousands of people in the same city. The Internet has opened our ability to access each other for purposes of doing business — relationships in which people are solving problems and planning projects.
Start a conversation and see who answers.
Liz Strauss
Find out about working with Liz.
Absoluteley, there’s a conversation already in progress: businesses can either be part of it or apart from it.
And I think social media can augment the experience of a tradeshow by beginning the conversation BEFORE the face to face.
Hi Brian!
Getting to be part of the conversation and make a bridge to customers that we just can build any other way.