May27

ROI of Trust: What about Exposure?

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We Can’t Control What People Say

One issue that comes up when companies start thinking about a blog is control.

When we stand back and consider a blog in the context of conversation, the idea of control falls more into perspective.

Conversations ebb and flow. Each participant has part of the control. No one can direct the conversation completely. When a person takes over control, the “exchange” becomes a presentation to an audience, and loses it’s conversational give-and take. It also loses the input from the side that no longer has a voice in the discussion.

A leader can handle conversation that doesn’t follow a plan.

We’re back to choosing a blogger who loves the company, can represent it well, and wants to be blogging.

Transparency isn’t exposure.

Liz Strauss
Blog confidently with Liz.

 

  • Che

    Hi !
    I love the ideas you have shared to all of us regarding the strategies on how to avoid the writer’s block. Would you permit me to use your ideas during my
    oral defense for my thesis on textbook writing which shall be by June.
    Kindly e-mail me your reply.Thank you so much.-Che Bello

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