Is Your Story Relevant?
View CommentsThe Three Questions
I decided to put three questions on the back of my new business card under the heading, Tell Me Your Story.
They are these:
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What do you do?
Why should I care?
How will it make my life easier, more meaningful, more fun?
Anything that doesn’t answer those three questions for your key customers is irrelevant.
Is your story relevant? They get to pick.
Liz Strauss
Find out about working with Liz.
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