Liz Strauss.com

What Do You Bring?

Inside and throughout every thriving business is a deep-seated value that connects to customers. It’s what you’re in business to do.

If your business is founded on concrete, you can state your value proposition. It’s your answer to the question, “What do you do?”

Whether the job is huge or a few hours, the same value underlies it. The unique proposition that you is a delivered in every act, every conversation, and every relationship.

I show businesses and individuals how to develop irresistible products and services set in unique and compelling value propositions that attract communities of fiercely loyal fans.

That’s my value proposition.

What’s yours?

Liz Strauss
Find out about working with Liz.

It’s about Me!

In client conversations, when the subject turns to blogging, one of the most asked questions is

What causes a person to participate in a blog?

The answers vary with each participant, but we all have things in common — simple human things that give experiences meaning.

• Fame — some folks blog for fame. Words we write online, in a blog post or the comment box, aggregate to form our reputation. The blogosphere is like a global city made of many neighborhoods. People in each neighborhood know each other well and visit the same places. Words of wisdom collect to become influence and attract a following. A blog can make a person “Internet famous.”
• Fortune — though most blog for free. Some folks make serious money. They use online sales models or teach what they know.
• Friendship and Community — in the blogosphere, it’s easy to meet or click on. So connections happen quickly. Conversations between like-minded friends grow exponentially faster than their real-world counterparts. Without the issues of geography, meeting is simpler and can be done out of time. I leave a message you respond later. We all have a need to belong.
• Fun — the distraction of new people and new ideas. The level playing field in which introverts and extroverts both have to type what they are thinking makes it fun. You can argue politics, discuss beauty tips, or wax philosophical about where business is going. It’s endless conversation in a coffeehouse that’s always open.

Knowing these, you might spot more, we can tailor our environments, products, and services to meet one or more and we’ll get more participation.

Seems simple doesn’t it. Humans are human.

Liz Strauss
Find out about working with Liz.

Talk to Me

Recently, working with a client, I was asked the question,

What will make a blog compelling to a user?

It’s a favorite question. Getting people to come and stay is what I do, and talking about it is almost as much fun. I might have said it in a slightly more corporate way, but what I answered was basically this.

Humanity is what’s compelling. We’re all hungry for a connection that makes us feel real.

Quality content, a real human being, the combination of three things: head, heart, and practical meaning in my life make a person feel that they are wholly alive.

People recognize the real deal. When they come, visitors figure out quickly whether they get to be who they really are, and if that’s okay with everyone there. When authenticity happens, they tell their own truth and feel valued for it.

When that happens, we give back — in attention, participation, and loyalty. When we’re invested, we don’t walk away.

That’s the heart of compelling.

A compelling blog is human in every way.

Liz Strauss
Find out about working with Liz.