Jan06

What Makes a Web Host Unforgettable?

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Commendable and Recommendable

A web host.

What do you answer when someone asks what web host you recommend? It’s a tricky recommendation — not unlike being asked to set up a blind date. If something goes wrong between the two, it’s hard not to feel some responsibility.

A web host must surely be aware of that situation. The as-much-as-I-love-you-I-can’t-recommend-you-to-my-friends syndrome has to be the curse of every web host.

So what’s an intelligent, customer-centered web host to do?

Show folks how.

Top Hosting Center has decided to recommend its customers instead. Wow!

Take a look here. Hosted by THC: A Random Static. Nice play on the words “hosted by,” don’t you think?

I sit here and gather in the deep benefits of this blog post.

    The customer being featured feels important.

    The readers who see the post recognize that.

Go deeper still. What did it take to write it? What does it say that the blog host did?

  • THC had to believe customers are important.
  • They had to get to know Chris Zaal and what he does to write the blog post.
  • They chose to highlight Chris’ values — I’m sure they’re values that THC’s ideal customer would relate to.
  • In the bold type, the review shows where their values intersect with Chris’s . . . note honesty, straightforward approach, excellent job, easy and truthful.

It’s hard not to like a guy who points out great qualities as important and valuable.

He made himself a person and made his customers people too.

Kind of makes you want to work with him.

Oh, he’s a web host.

Unforgettable.

Liz Strauss

 

  • http://web-hosting.tophostingcenter.com/ Mig

    Dear Liz,

    thank you so much for this analysis. We are honored by your words. I think I am not mistaking when I comment in the name of the THC team and say that being featured on one of Liz Strauss’ blogs is probably the greatest thing that happened to us since we started the blogger-focused hosting campaign. Once again, thank you!

    Mig

  • http://www.tophostingcenter.com SiaL

    Wow Liz, thank you for this wonderful post, but before come people like you, and we are inspired yet again.
    SiaL

  • http://www.successful-blog.com Liz Strauss

    Hi Mig!
    I want you to know that I wasn’t aware that you were working with THC when I wrote this post. I found out later. I was pleased as punch to know it was so.

    The campaign is fabulous!

  • http://www.successful-blog.com Liz Strauss

    Hi SiaL,
    Thank you for stopping by to notice my post. It’s an honest statement of something I think is outstanding!

    Smiles,
    Liz

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