Liz Strauss.com

Commendable and Recommendable

A web host.

What do you answer when someone asks what web host you recommend? It’s a tricky recommendation — not unlike being asked to set up a blind date. If something goes wrong between the two, it’s hard not to feel some responsibility.

A web host must surely be aware of that situation. The as-much-as-I-love-you-I-can’t-recommend-you-to-my-friends syndrome has to be the curse of every web host.

So what’s an intelligent, customer-centered web host to do?

Show folks how.

Top Hosting Center has decided to recommend its customers instead. Wow!

Take a look here. Hosted by THC: A Random Static. Nice play on the words “hosted by,” don’t you think?

I sit here and gather in the deep benefits of this blog post.

The customer being featured feels important.

The readers who see the post recognize that.

Go deeper still. What did it take to write it? What does it say that the blog host did?

• THC had to believe customers are important.
• They had to get to know Chris Zaal and what he does to write the blog post.
• They chose to highlight Chris’ values — I’m sure they’re values that THC’s ideal customer would relate to.
• In the bold type, the review shows where their values intersect with Chris’s . . . note honesty, straightforward approach, excellent job, easy and truthful.

It’s hard not to like a guy who points out great qualities as important and valuable.

He made himself a person and made his customers people too.

Kind of makes you want to work with him.

Oh, he’s a web host.

Unforgettable.

Liz Strauss