Comments on: Brainless Business Bible: Customers Want Innovation http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/ Be Irresistible Wed, 08 Feb 2012 16:07:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Liz Strauss http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-24237 Liz Strauss Sun, 23 Dec 2007 04:39:09 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-24237 Well said, Chris. Too often what we think is a benefit . . . is only a benefit in our own eyes. :) Thank you for your comment, but the wisdom you found wasn't mine. :) :) You got there the old-fashioned way. You earned it. Well said, Chris.
Too often what we think is a benefit . . . is only a benefit in our own eyes. :)

Thank you for your comment, but the wisdom you found wasn’t mine. :) :)
You got there the old-fashioned way. You earned it.

]]> By: Liz Strauss http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-85908 Liz Strauss Sun, 23 Dec 2007 04:39:00 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-85908 Well said, Chris. Too often what we think is a benefit . . . is only a benefit in our own eyes. :) Thank you for your comment, but the wisdom you found wasn't mine. :) :) You got there the old-fashioned way. You earned it. Well said, Chris.
Too often what we think is a benefit . . . is only a benefit in our own eyes. :)

Thank you for your comment, but the wisdom you found wasn’t mine. :) :)
You got there the old-fashioned way. You earned it.

]]> By: chris http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-23995 chris Thu, 20 Dec 2007 17:06:07 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-23995 Thank you Liz; passion is fun, but like you've eloquently pointed out, it's foolish to tell/yell product benefit vs. showing how we can help fulfill a desire in someone for something better in their life that has nothing to do with "us". Sadly we started by screaming "we're so cool" and so it reverberates over what we now see as a better dialog -- live and learn (by reading great thoughts like yours!~) Thank you Liz; passion is fun, but like you’ve eloquently pointed out, it’s foolish to tell/yell product benefit vs. showing how we can help fulfill a desire in someone for something better in their life that has nothing to do with “us”. Sadly we started by screaming “we’re so cool” and so it reverberates over what we now see as a better dialog — live and learn (by reading great thoughts like yours!~)

]]> By: chris http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-85907 chris Thu, 20 Dec 2007 17:06:00 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-85907 Thank you Liz; passion is fun, but like you've eloquently pointed out, it's foolish to tell/yell product benefit vs. showing how we can help fulfill a desire in someone for something better in their life that has nothing to do with "us". Sadly we started by screaming "we're so cool" and so it reverberates over what we now see as a better dialog -- live and learn (by reading great thoughts like yours!~) Thank you Liz; passion is fun, but like you’ve eloquently pointed out, it’s foolish to tell/yell product benefit vs. showing how we can help fulfill a desire in someone for something better in their life that has nothing to do with “us”. Sadly we started by screaming “we’re so cool” and so it reverberates over what we now see as a better dialog — live and learn (by reading great thoughts like yours!~)

]]> By: Liz Strauss http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-23850 Liz Strauss Tue, 18 Dec 2007 23:56:58 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-23850 Chris, Your passion about your product sure shows. I couldn't help but keep your comment . . . Liz Chris,
Your passion about your product sure shows. I couldn’t help but keep your comment . . .
Liz

]]> By: Liz Strauss http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-85906 Liz Strauss Tue, 18 Dec 2007 23:56:00 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-85906 Chris, Your passion about your product sure shows. I couldn't help but keep your comment . . . Liz Chris,
Your passion about your product sure shows. I couldn’t help but keep your comment . . .
Liz

]]> By: The Extreme Fundraising Blog » Do donors want innovation? http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-23845 The Extreme Fundraising Blog » Do donors want innovation? Tue, 18 Dec 2007 18:49:09 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-23845 [...] Liz Strauss has a great post on innovation at Brainless Business Bible: Customers want innovation. [...] [...] Liz Strauss has a great post on innovation at Brainless Business Bible: Customers want innovation. [...]

]]> By: chris http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-23832 chris Tue, 18 Dec 2007 05:08:09 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-23832 Excellent! imho people don't want change; they want more time, money, love (insert fleeting emotional quotient here). When we invented the single most innovative packaging tool since the invention of the carton box we were so full of ourselves we couldn't see how it didn't matter to someone who wasn't looking to change how they do basic things. People like the comfort of doing things the same; experimentation is risky and happens most often under the sheets, with a new friend, or if you wake up on an island with nothing to eat. (I'm taking about radical innovation and not version upgrades or new paint colors; and most people, ergo most companies.) Change does happen, and it's exciting, but it's not to stroke the ego of the company pushing it as an edge, or shouting innovate you damn'd monkeys! Excellent! imho people don’t want change; they want more time, money, love (insert fleeting emotional quotient here). When we invented the single most innovative packaging tool since the invention of the carton box we were so full of ourselves we couldn’t see how it didn’t matter to someone who wasn’t looking to change how they do basic things. People like the comfort of doing things the same; experimentation is risky and happens most often under the sheets, with a new friend, or if you wake up on an island with nothing to eat. (I’m taking about radical innovation and not version upgrades or new paint colors; and most people, ergo most companies.) Change does happen, and it’s exciting, but it’s not to stroke the ego of the company pushing it as an edge, or shouting innovate you damn’d monkeys!

]]> By: chris http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-85905 chris Tue, 18 Dec 2007 05:08:00 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-85905 Excellent! imho people don't want change; they want more time, money, love (insert fleeting emotional quotient here). When we invented the single most innovative packaging tool since the invention of the carton box we were so full of ourselves we couldn't see how it didn't matter to someone who wasn't looking to change how they do basic things. People like the comfort of doing things the same; experimentation is risky and happens most often under the sheets, with a new friend, or if you wake up on an island with nothing to eat. (I'm taking about radical innovation and not version upgrades or new paint colors; and most people, ergo most companies.) Change does happen, and it's exciting, but it's not to stroke the ego of the company pushing it as an edge, or shouting innovate you damn'd monkeys! Excellent! imho people don’t want change; they want more time, money, love (insert fleeting emotional quotient here). When we invented the single most innovative packaging tool since the invention of the carton box we were so full of ourselves we couldn’t see how it didn’t matter to someone who wasn’t looking to change how they do basic things. People like the comfort of doing things the same; experimentation is risky and happens most often under the sheets, with a new friend, or if you wake up on an island with nothing to eat. (I’m taking about radical innovation and not version upgrades or new paint colors; and most people, ergo most companies.) Change does happen, and it’s exciting, but it’s not to stroke the ego of the company pushing it as an edge, or shouting innovate you damn’d monkeys!

]]> By: Brainless Business Bible: Better Is a Best Seller :: Liz Strauss.com http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/comment-page-1/#comment-23736 Brainless Business Bible: Better Is a Best Seller :: Liz Strauss.com Mon, 17 Dec 2007 19:13:15 +0000 http://www.lizstrauss.com/2007/12/17/everyones-business/brainless-business-bible-customers-want-innovation/#comment-23736 [...] Related Brainless Business Bible: Customers Want Innovation [...] [...] Related Brainless Business Bible: Customers Want Innovation [...]

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