Dec10

New Product Ideas that Stick

Tags: , , View Comments

What’s Usually Missing

Almost always when I speak with new product developers, they’ve done the thinking about what it is they’re trying to make. Most folks who are serious about bringing a product to market know that it has to be researched and “thought through thoroughly.”

They usually know:

  • who has a similar offering
  • how their offering is different
  • what is a competitive price or package

These concerns are all of the head.

The product developers might even have a fairly detailed description of who will buy and use the product or maybe not. . . .

Folks making new product are less likely to be able to articulate.

  • why the new customer will fall in love with the new product
  • how that product will fit in that customer’s life
  • What the customer might have to do or give up to incorporate the new product into his or her life.

I can truly admire the elegance of a product that I will never buy or use.

Those last three points are what makes the difference in whether I do.

Liz Strauss

 

  • http://www.ewriting.pamil-visions.com/ Mig

    Liz, this new blog of yours should really make it on the Web. You are an amazing professional and your clients should know that better than anyone else. We come here, read, learn and try to follow. A bold attempt, but nevertheless an effort that will go unnoticed without your skilled guidance. :)

  • http://www.blogclout.com/blog/ Ankesh Kothari

    Thanks Liz.

    I think most product development errors arise from over-thinking. When committees try to make product decisions, the product usually ends up being… well… bland.

    There is a lot of hoopla about the wisdom of crowds. But crowds kill creativity. Creativity arises most effectively from a lone genius.

  • http://www.successful-blog.com Liz Strauss

    Hi Mig!
    Thanks for the support! This is a favorite place for me to write what’s closest to my heart and my head. I think about what made me successful here. I love to build things that make folks go “Wow!”

    You’re a special one to leave such a lovely comment.

  • http://www.successful-blog.com Liz Strauss

    I agree, Ankesh,
    Groups often manage by minimizing risk and saying, “no.”

    Too many approval stages does make for what I think of as “sit-com” product development. (sit-com = situational comedy the bland TV fare of Amercian network television.)

blog comments powered by Disqus