Oct16

The ONLY Guaranteed Organic Growth Strategies

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Write This Somewhere You’ll Never Forget It

Sometimes the more we talk, the further we get from the right answer.

We can tie ourselves up in details. We end up adding bells and whistles we think are cool — things that no customer ever asked for or ever wanted. Worse, we often do that when what’s the core of our offering is slightly broken. So, without knowing, we advertise that we’re not paying attention to our customers’ needs.

If we look at all variations on ways to attract potential busyers and convert leads into customers, every successful organic growth technique is really based in one of two strategies.

The ONLY Guaranteed Organic Growth Strategies

If you want more customers, you need to do one of two things. Doing both is even better.

  • Give customers more products or services that they want.
  • Give customers more opportunities to buy them.

Make it easy and fun for customers to interact with you, even when a problem arises, and you’ll be golden. Your company will be sticky — customers will be back and will tell their friends.

Whatever you’re doing is either making that happen or getting in the way. Can you tell the difference?

Liz Strauss

 

  • http://www.thekissbusiness.co.uk Karin H.

    Hi Liz

    :-) Had a typical example this morning – and I’m sure the lady who contacted us will tell her friends of the rapid and effective advice we were able to give her.

    One of the ways clients can contact us it through our FAQ & News blog (comments turn into ‘questions’ so to speak). which this lady did.

    Only thing is though: lady lives in Australia – and we’re in the good old UK ;-)

    Does show us however – as my mentor already told me to add to our marketing materials – that our websites are really ‘international’ acclaimed.
    (Now I’ll go back to work instead of filling my time with bragging ;-) )

    Karin H. (keep Its Simple Sweetheart, specailly in business)

  • http://www.thekissbusiness.co.uk Karin H.

    Hi Liz

    :-) Had a typical example this morning – and I’m sure the lady who contacted us will tell her friends of the rapid and effective advice we were able to give her.

    One of the ways clients can contact us it through our FAQ & News blog (comments turn into ‘questions’ so to speak). which this lady did.

    Only thing is though: lady lives in Australia – and we’re in the good old UK ;-)

    Does show us however – as my mentor already told me to add to our marketing materials – that our websites are really ‘international’ acclaimed.
    (Now I’ll go back to work instead of filling my time with bragging ;-) )

    Karin H. (keep Its Simple Sweetheart, specailly in business)

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hey Karin!
    I love that — internationally acclaimed!!

    Word of mouth is so effective because everyone wins when a good thing happens . . . the company, the customer, the people the customer tells. :)

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hey Karin!
    I love that — internationally acclaimed!!

    Word of mouth is so effective because everyone wins when a good thing happens . . . the company, the customer, the people the customer tells. :)

  • http://www.ewriting.pamil-visions.com Mihaela Lica

    Hey, Liz this is a beautiful blog: clean, clear… like a spring. Congratulations. A fresh start that will certainly bring you the success you deserve. (How much success can you handle?) :)

    I’d like to add to your list: never try to sell what you don’t actually have in stock. This could be a great lesson for some German entrepreneurs…

  • http://www.ewriting.pamil-visions.com Mihaela Lica

    Hey, Liz this is a beautiful blog: clean, clear… like a spring. Congratulations. A fresh start that will certainly bring you the success you deserve. (How much success can you handle?) :)

    I’d like to add to your list: never try to sell what you don’t actually have in stock. This could be a great lesson for some German entrepreneurs…

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hi Mihaela!
    Thank you! I spent some time finding just what I wanted and I’m liking it too!
    Now to get all of the content where it needs to be. :)

    Never sell what you don’t have and never oversell your own skills. :)

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hi Mihaela!
    Thank you! I spent some time finding just what I wanted and I’m liking it too!
    Now to get all of the content where it needs to be. :)

    Never sell what you don’t have and never oversell your own skills. :)

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