The Stickiest Method of Self-Promotion
Posted by Liz Strauss · 2 Comments
How to Get Folks Talking about You
The stickiest method of self-promotion is . . . generosity of spirit. . . . Promote everyone else, always.
The folks who do this well — Andy Sernovitz, Chris Brogan, Becky McCray – do it from a complete generosity of spirit. That’s important.
When these folks promote other people in their unselfconscious and generous ways, they create the best viral, word of mouth content — something to talk about that is simple to pass on, positive, ever-intriguing, and NEVER boring. Some examples, I might say about them:
Simple: Oh those three, they’re always shining the light on someone.
Positive: Never heard them say a bad word about anyone.
Ever-intriguing: It’s fun to watch who they will be talking about next.
NEVER boring: Let me tell you what Andy . . . Chris . . . Becky . . . said about ME!!!
How might a business use “generosity as a self-promotion” technique?
The business version would be to promote its loyal customers relentlessly. Promoting employees in the same way is also a great idea. “That company sure cares about people. They’re constantly beating the drum about what folks are doing.”
Of course, it has to be more than marketing. When it is, it’s darn popular.
Relationships are everyone’s business and business is relationships. It’s always about the people we work with.
Liz Strauss
You are so amazing. Tireless in your ability to share with others, and I’m so grateful to know you. I owe you some pop tarts. : )
Hey Chris!
There you go shining the light back on me! Just just goes to show you . . .