Execution: Do One Thing Better
Posted by Liz Strauss · 4 Comments
One Thing Done Well
Take five minutes.
Choose one thing on your to do list.
Imagine it done to your highest standards, executed as you would if that task were the only task you had to do.
Now use the remaining minutes to imagine how you might do that for your customers. Not any customers — the customers who love what you do.
That’s sticky.
That’s stickier than cinnamon buns! I like the new look.
Hi Jesse!
Thanks for coming by! Yeah, that’s what’s sticky!
To do one thing well I remember one thing, a saying that goes, “Touch it once.” If I do it in a way that means do it right the first time, I never have to go back and do it again. I remember one of the oddest things that ever happened to me in my days at Leo Burnett. The agency hired President Nixon’s Press Secretary to come in and teach us all how to address client’s negative questions, and how to answer a question with a question. My take-away was that if we were doing everything right, and actually listening to what our clients were saying, we wouldn’t have needed any of this. I believe that the ability to listen though comes with experience. You can’t really listen until you have context. If you’d said, “hit the nail on the head” to me as a child, I would have thought about hammering literally. Only later do you see its metaphoric use. But anyway, that’s my 2 cents provokes by your thoughts Liz. Thanks for keeping my mind stirred up. Prevents olds-heimer’s disease. Like you new look too!
Hi Martin,
Touch it once and touch it with your authentic being.
That’s my version. (and I’m sticking to it.[grin])
What a fabulous story! If we would only quit trying to be quite so clever and start trying to pay attention, we’d get so much further in meeting where our minds can actually communicate, don’t you think?