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	<title>Comments on: 5 Steps to a Community of Fiercely Loyal Customers</title>
	<atom:link href="http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/</link>
	<description>Be Irresistible</description>
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		<title>By: Liz Strauss</title>
		<link>http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/comment-page-1/#comment-21227</link>
		<dc:creator>Liz Strauss</dc:creator>
		<pubDate>Sun, 14 Oct 2007 15:09:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/#comment-21227</guid>
		<description>Hi Donna!
Thanks for the encouragement. Everyone needs some of that! :)</description>
		<content:encoded><![CDATA[<p>Hi Donna!<br />
Thanks for the encouragement. Everyone needs some of that! <img src='http://www.lizstrauss.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Donna Cutting</title>
		<link>http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/comment-page-1/#comment-21226</link>
		<dc:creator>Donna Cutting</dc:creator>
		<pubDate>Sun, 14 Oct 2007 15:08:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/#comment-21226</guid>
		<description>Thanks Liz! I love your new slogan! Sticky Business. Very good -can&#039;t wait to follow your journey.</description>
		<content:encoded><![CDATA[<p>Thanks Liz! I love your new slogan! Sticky Business. Very good -can&#8217;t wait to follow your journey.</p>
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	<item>
		<title>By: Liz Strauss</title>
		<link>http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/comment-page-1/#comment-21162</link>
		<dc:creator>Liz Strauss</dc:creator>
		<pubDate>Fri, 05 Oct 2007 12:20:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/#comment-21162</guid>
		<description>Hi Donna!
How nice it is to have someone care enough to get to know us. How much more fun when they go the extra step to use what they know to serve up a lovely surprise. Nothing wrong with feeling that kind of special. Both the giver and the receiver win -- just as you describe. 

Your book is going to be so wonderful. I can&#039;t wait to read it!</description>
		<content:encoded><![CDATA[<p>Hi Donna!<br />
How nice it is to have someone care enough to get to know us. How much more fun when they go the extra step to use what they know to serve up a lovely surprise. Nothing wrong with feeling that kind of special. Both the giver and the receiver win &#8212; just as you describe. </p>
<p>Your book is going to be so wonderful. I can&#8217;t wait to read it!</p>
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	<item>
		<title>By: Donna Cutting</title>
		<link>http://www.lizstrauss.com/2007/10/01/everyones-business/5-sure-fire-steps-to-a-thriving-community-of-fiercely-loyal-customers/comment-page-1/#comment-21140</link>
		<dc:creator>Donna Cutting</dc:creator>
		<pubDate>Thu, 04 Oct 2007 16:15:09 +0000</pubDate>
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		<description>Liz,

Great post on excellent customer service. Leaders who want to truly give their customers red carpet service will hire and train employees to do just what you listed above.

I love Starbuck&#039;s policy of surprising and delighting their customers (no. 4 on your list) - I wrote much of my book in Starbucks, and was surprised a couple of times with free coffee packets left on my laptop by empowered and enthusiastic employees! I was surprised...and delighted!

It&#039;s what I call - &quot;Giving Your Customer Their Chicken Soup.&quot; The more you personalize the service - and the more you strive to be extraordinary - the more your customers will come back....and bring friends!</description>
		<content:encoded><![CDATA[<p>Liz,</p>
<p>Great post on excellent customer service. Leaders who want to truly give their customers red carpet service will hire and train employees to do just what you listed above.</p>
<p>I love Starbuck&#8217;s policy of surprising and delighting their customers (no. 4 on your list) &#8211; I wrote much of my book in Starbucks, and was surprised a couple of times with free coffee packets left on my laptop by empowered and enthusiastic employees! I was surprised&#8230;and delighted!</p>
<p>It&#8217;s what I call &#8211; &#8220;Giving Your Customer Their Chicken Soup.&#8221; The more you personalize the service &#8211; and the more you strive to be extraordinary &#8211; the more your customers will come back&#8230;.and bring friends!</p>
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