Andy Sernovitz Knows What Gets People Talking

And He’s Going to be Talking about It at SOBCon 07

Andy Sernovitz knows what people talk about.
He wrote the book Word of Mouth Marketing: How Smart Companies Get People Talking.

In his book, Word of Mouth Marketing, Andy says that if we want people talking, we need to understand that people talk about three kinds of things.

1. We talk about other people and their stuff.
2. We talk because it makes us feel smart, important, and helpful.
3. We want to feel part of a bigger group.

Talking to each other is what we do.Talking is how we share the experiences that we find interesting and defining.

What can you do to get people talking about what you do?

Liz Strauss

Hurry! The special rate rooms in the SOBCon Block at the OHare SOBCon 07 will be released back to the hotel on April 13th.

Also don’t miss the opportunity to Persuade me to give you another chance at the $250 registration fee.