Business Blogging, Business Thinking, Trends, Uniquely Liz

Who’s Listening? More than You Think?

In the path I’ve taken as blogger, more and more my role is one of listener. More and more I see that bloggers want to be listened to, that they blog to be heard.

Yet, I’m sure that we’re fully aware of who’s listening.

Nielsen Buzz Metrics –We help promote and protect brands by measuring CGM and listening attentively to the pulse in online “buzz.” CGM encompasses the influential insights and opinions found in online discussions, opinions, experiences, recommendations and word of mouth.

How do they do that? They do that by monitoring blogs and blog comments on topics and key words their client companies identify for them.

Talk Digger — has complete evolved from a link recording source to a conversation monitor

  • Find Web Conversations and discover interesting stuff example
  • Find web sites linking to another web site.
  • See the relationship between conversations of the Web.
  • Browse the Web by browsing its conversations.
  • Discover interesting stuff by browsing effortlessly between conversations.
  • Blog Pulse and others –Challengers to Technorati not only index, but offer this service as well.

    When a blogger publishes a post and other bloggers link to it, the original post ( or “seed”) becomes part of a conversation. What happens next is fascinating. From those seeds sprout other links, and so and and so on, until it creates an entire conversation. The nodes of the graph are posts and the arcs of the graph are permalink citations from post to post.

    BlogPulse Conversation Tracker provides a missing element to the blog world: a tool for assembling snapshots of weblog “conversations.” How? It creates a threaded view of the conversation by performing a depth-first traversal of the conversation graph, starting from the seed post and visiting each node only once.

    Check your stats and you might be surprised to find who’s listening in on what you have to say.

    Liz Strauss

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