Oct20

Where Does a Blog Fit in the PR Strategy?

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Where in the organization’s overall strategy does a blog fit?

Blogs are part public relations, part soft sell — in the same way a CEO interview is. The overall tenor of a blog should be “helpful not hypeful,” as they say. In it’s role as a part of the PR of a company, a blog establishes brand identity, shows the company as a thought leader, and opens the door to conversational relationships.

Blogs don’t replace other PR initiatives, but rather expand and enhance them. And new online venues actually work hand in hand with a corporate blog to give a PR program depth and breadth. The most known is PRWeb.

WebInkNow gives a great example of the way online PR is becoming blog savvy in the article “Press Releases Now Part of the Blogosphere with PRWeb TrackBacks.” Check it out. It’s a great resource to add to your PR toolkit.
Liz Strauss

 

  • http://www.WebInkNow.com David Meerman Scott

    Hi Liz!
    I’ve noticed that more and more bloggers link to press releases as a starting point for their commentary. What’s so interesting about including trackbacks in press releases is that when someone sees the original release, they are immediatly alerted to any bloggers that have commented on the content of the release. I just think it is so cool that the once lowly press release can now be a conversation starter.
    Blog on.

  • http://www.WebInkNow.com David Meerman Scott

    Hi Liz!
    I’ve noticed that more and more bloggers link to press releases as a starting point for their commentary. What’s so interesting about including trackbacks in press releases is that when someone sees the original release, they are immediatly alerted to any bloggers that have commented on the content of the release. I just think it is so cool that the once lowly press release can now be a conversation starter.
    Blog on.

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hi David,
    Yeah that’s kind of the point I was thinking about. Though you state it much more eloquently. Thank you for your comment I appreciate that.

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hi David,
    Yeah that’s kind of the point I was thinking about. Though you state it much more eloquently. Thank you for your comment I appreciate that.

  • http://www.techzonline.net TechZ

    I think firms/companies should have Blogs, it’s like the personal/human interaction with the customers instead of just a cold corporate face.

  • http://www.techzonline.net TechZ

    I think firms/companies should have Blogs, it’s like the personal/human interaction with the customers instead of just a cold corporate face.

  • http://www.lettingmebe.blogspot.com Liz Strauss

    I agree TechZ,
    Blogs offer so much to most companies, but there are some companies that I think that the blogosphere could do fine enough without.

  • http://www.lettingmebe.blogspot.com Liz Strauss

    I agree TechZ,
    Blogs offer so much to most companies, but there are some companies that I think that the blogosphere could do fine enough without.

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