Sep12

Setting Up a Home 7: About You — the Blogger

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It seems every template comes with some version of an About page — a page set up to allow the blogger to give a bio and background. At Successful-Blog, the About Liz page is so often visited, the page itself has a Google Page Rank of 5!

Why is that?

It’s not because I am so particularly fascinating. It’s because people want to know who’s talking to them.

When I study my referral logs for that blog and this one, the same thing happens daily. New readers come, read a post, and then, go to the About page. If a visitor stays to read several posts, it’s not unusual for that same reader to return to the About page more than once in a visit.

The About serves a purpose that needs to be understood. A well-written About page offers asset value and a distinct service to readers in these ways.

  • It answers unasked questions and fills out context.
  • It offers a venue where readers can see the blogger’s expertise, authority, and personal stake in the blog.
  • It establishes creditibility. It lets readers know there’s a real person behind the blog.

Take time to write an About page that lets readers see you. In launching a blog it is a critical step.

Liz Strauss

 

  • http://www.techzonline.net TechZ

    I always read the About Me page on a blog, not only because I’m naturally inquisitive ;) but because I do want to know who’s behind it and more behind them, their reason to blog.

  • http://www.techzonline.net TechZ

    I always read the About Me page on a blog, not only because I’m naturally inquisitive ;) but because I do want to know who’s behind it and more behind them, their reason to blog.

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Yeah, Techz,
    I’m with you. I want to know who’s talking before I listen . . . My dad always said, “Believe only 1/2 of what you see and none of what you hear. . . ” :)

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Yeah, Techz,
    I’m with you. I want to know who’s talking before I listen . . . My dad always said, “Believe only 1/2 of what you see and none of what you hear. . . ” :)

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