Sep11

Setting Up a Home 6: About Posts and Pages

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Tell me about you and your company.

Blogs have two places for information — posts and pages.

Posts

Posts are the daily entries most folks recognize as the core of any blog’s information. Posts are organized in reverse chronological order — the newest date on top. With each new post, readers can see what has changed since their last visit. Every time readers visit the front page holds the newest news ready for them to read.

Posts are the content that readers search for, the new information that brings them back to read again and again. Posts are the basis for conversation that keep the blogosphere alive and relevant. It’s posts that invite and inspire other bloggers to write and to link to what a blogger has written.

Pages

Pages provide information to define a blog and its purpose, passion, and authority. They offer information that needs to stay static, that shouldn’t fall back when a new thought occurs or a new event happens. New readers who are learning about the blog need this information when they first visit. So pages sit away from the maddening crowd of the posts.

Pages are outside of the chronology, sitting static in a navigational location such as the top bar or the sidebar of the blog. On this blog the pages are called Home, Liz, and History. Over at Successful-Blog the List of Pages includes 21 pages that tell the story of the blog, it’s goals, popular posts, key series and key topics, as well as list the directory of the community members that are blog participants.

Too often bloggers underestimate the importance and value of pages. They are the architecture, the description, and the explanation that is missing from the day-to-day conversation of the daily posts. Pages tell the story, give the setting, and provide the context.

Prelaunching a blog includes having both posts and pages in place so that readers know that the blogger is authentic, moved in, and will be there when the readers return.

Liz Strauss

 

  • http://www.stoneycreekwebdesign.com David Zemens

    How important do you think it is to write a new post each day, Liz? Particularly as it relates to a business blog? Is it more important to post daily, or more important to post only when something of significance occurs? I appreciate your thoughts on this.

  • http://www.stoneycreekwebdesign.com David Zemens

    How important do you think it is to write a new post each day, Liz? Particularly as it relates to a business blog? Is it more important to post daily, or more important to post only when something of significance occurs? I appreciate your thoughts on this.

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hi David,
    The first rule is to post conistently. Google likes that . . . and if it’s possible I’d post as frequently as I could. Every post updates the blog and brings out the spiders, which in turn updates the search engines and ups the blog just that little bit in the blog’s overal search engine rankings.

    I a business blog wants to make a Google Pank Rank 6 in short time, I’d probably outline categories that would make it easy to make short, piithy posts MORE than once a day.

    Posts don’t have to be about major events. :)

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Hi David,
    The first rule is to post conistently. Google likes that . . . and if it’s possible I’d post as frequently as I could. Every post updates the blog and brings out the spiders, which in turn updates the search engines and ups the blog just that little bit in the blog’s overal search engine rankings.

    I a business blog wants to make a Google Pank Rank 6 in short time, I’d probably outline categories that would make it easy to make short, piithy posts MORE than once a day.

    Posts don’t have to be about major events. :)

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