Setting Up a Home 5: What’s Your Name?
Posted by Liz Strauss · 4 Comments
While the designer gets the look ready, you might still be wondering whether to use your own name . . . There’s only one right answer.
If you want me to believe you when you write, I need to know who you are. Please tell me. The advantages of blogging for business under your real name far outweigh any fears that might haunt a new blogger.
- Your name gives context to the insights and thoughts you write. Readers value the thoughts of a real person. Relationships begin this way.
- You gain visibility and a community forms around you as well as your blog. People can find you.
- Your name as the writer establishes you as a thought leader and raises the value of what do in other places — writing or speaking.
Don’t hesitate to use your name on a business blog. Business is about relationships. Relationships usually start with, “Hello, my name is . . .”
Liz Strauss
For a business blog, using your own name leaves the reader much more comfortable as compared to a personal blog. If I ever write/blog for profit or business, I do intened to use my real name.
I agree with your logic in both cases Techz. A nickname on a personal blog, as long as you stay true to your personality, really doesn’t get in the way. But if you want clients to lay down money, or customers to see your organization as credidble, I have to say, as you do, a real name is the way to go.
Stay true to your personality, a nice way to put it Liz, I think if you blog you should be “true to your personality”, after all you want to reflect yourself in what you write and others read.
Thanks Techz,
If you want me to believe you, you hae to be believable.