Jul21

Listening in on Blogs Is One Way of Learning

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Listeniing in print is a skill that is easy to lose or lose track when surfing the Internet.

When we blog, learning to listen is as important as learning how to write effectively. Customers are individuals who reach out to companies. Each chooses the point of contact that feels most comfortable, most suitable, and most accessible to his or her needs. If we’re listening actively, we’re open to all options a customer might choose and we’re looking to find the ways other companies use to listen to enhance our own toolkit of strategies.

If we’re listening to learn, reading blogs that pay attention to their customers is one more way to hone our own skills in learning to listen actively. We get letters, at the Google Blog is a great example of customer-centered listening.

In the world of marketing, there’s always keen interest in knowing what the “target customer” does with the company’s products. What are these people really like? How do they use our products?

Well, now we know about one in detail. Meet Alex, age 12. She just completed 6th grade in the Seattle area. And she wrote this essay for her class. If we made Alex up, you wouldn’t believe us, so take a moment to read her report yourself.

Her dad Bill wrote to say that Alex “just totally loves doing research on the web and playing with making web sites. She did a cyber camp a couple of years ago, but most of what she knows comes from her mom” (who at the time led development of an online commerce business).

You can’t get more individual than a 12-year-old girl writer and her dad.

People love to talk to people. Even more than that, people feel like people when we listen to them. What better way to show customers we value them than to give them that individual respect?

Liz Strauss

 

  • http://www.vaspersthegrate.blogspot.com s e streight aka Vaspers the G

    Thanks for listening to my email message, then visiting my site and listening with your eyes and ears and heart to my office humor videos, and thanks for your kind and personalized comments.

    I’m glad they brightened your day, which deserves to be brightened. Simple, basic corporate blogging techniques, that’s my new shift all of a sudden, and I see you also are doing similar.

    Inspiring. Refreshing. Look into vlogging as yet another way to connect to your audience. Hoping for an video comment, a user video done in response to mine. The ultimate compliment.

    Your blogocombat ally,

    Vaspy
    8*^*8
    ——–
    |>..

  • http://www.vaspersthegrate.blogspot.com s e streight aka Vaspers the Grate, at the gates of timelessness and returnity

    Thanks for listening to my email message, then visiting my site and listening with your eyes and ears and heart to my office humor videos, and thanks for your kind and personalized comments.

    I’m glad they brightened your day, which deserves to be brightened. Simple, basic corporate blogging techniques, that’s my new shift all of a sudden, and I see you also are doing similar.

    Inspiring. Refreshing. Look into vlogging as yet another way to connect to your audience. Hoping for an video comment, a user video done in response to mine. The ultimate compliment.

    Your blogocombat ally,

    Vaspy
    8*^*8
    ——–
    |>..

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Ah, Steven,
    A good blogger and colleague you are. You know how to make a unique and valuable relationship in cyberspace — one that lasts and grows. I enjoy and learn from what you write. That’s not noise that’s music.

  • http://www.lettingmebe.blogspot.com Liz Strauss

    Ah, Steven,
    A good blogger and colleague you are. You know how to make a unique and valuable relationship in cyberspace — one that lasts and grows. I enjoy and learn from what you write. That’s not noise that’s music.

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