Researching Customer Information for Clients
View CommentsI spent today researching customer information for clients. I was reading about reactions people had to all of their products. I guess I was being a sort of Internet news and eavesdropping service, searching out what people were saying.
The end result?
At this moment, I know things about their products and their customers that folks at the organization do not yet know. When we meet, I’ll share what I’ve learned with quotes and analysis. It’s actually quite efficient for them to have me do it. I know the terrain — where to look and how to find the information quickly. I know where to listen and what is a spam blog. If they had time to do that and figure this out, they wouldn’t have time to do their own work.
It’s a win-win situation. I get intimate with their business. I’m able to bring them new information. We meet at the table ready to move forward with an exciting, refreshing conversation.
All of the information I’ve gathered was found as a result of customers blogging. Customers want to talk about their experiences. They talk to each other because they’re used to companies not listening.
Blogs are a wealth of information. Sometimes opinion is more important than facts.
Liz Strauss
