Small Businesses in Fast Industries Blog for Reach

I tell myself I won’t blog on the weekends. Then I read something that makes me think that people should know about this. Today it was in the Smart Answers Column of BusinessWeekOnline, Does Your Small Business Need a Blog?

It answers the question of why technology companies and other companies in fast changing industries use blogging to keep close to their customers.

Blogger Susan Kitchens, a technical writer, agrees: “It’s a way of sharing yourself as yourself — a human, not a marketing droid. You establish trust and build a relationship with an audience.” As a blog catches on, it can develop a wider audience and potential customer base for your business. But first you must have something to say. What are the issues surrounding your business that are worth discussing? “If yours is a swiftly-changing business — like technology — then your blog can follow the trends,” Kitchens notes.

That one benefit alone makes it worth considering a blog for a small business. In any business relationships are everything. They are crucial to a small business in a fast changing industry. Without a foundation built on that concrete, a small business will be stuck in the loop of constantly chasing customers and unable to grow beyond a what each member of the team can handle personally.

Blogging extends that reach, both wider and deeper.

Liz Strauss