5 Bits of Wisdom about Blogging

Some great statements from Om Malik via Scot Karp who is live blogging the Mesh Conference in Toronto. Scot is quoting and/or paraphrasing after Om’s conversation with Mark Evans . . .

Blogging is a cheap way to create advertising inventory, with a lot less work and a lot more return on investment.

Being completely opinionated takes away from what you write. When information is free, context is the value. People confuse my giving my opinion with my trying to give context.

Every user comes with their finger poised on the back button, so you have to do great stuff. Reading blogs is about contextual reading. In blogs you can actually follow the thought process.

People have so many choices, if people don’t identify with me, they won’t read me. I do my blog even though there’s hardly any money in it because I want to engage my audience.

And my favorite . . .

Don’t read anything I write, just read the comments.

Each one of these is a classic statement that could serve as content for an entire post.

There are more Om-isms in Scot’s post today. Scot also shares more about the conference. His perspective always makes me think. He sees the breadth and the depth of what’s going on. I like that.

Liz Strauss