Jonathan Schwartz, CEO at Sun Microsystems, Knows How to Blog

Jonathan Schwartz, the new CEO at Sun Microsystems, will continue his blog in his new job. He knows the value it adds to his role and he uses his blog in so many right ways. Take a look.

He uses it to show that he’s human and that his company has a human face.

It’s been a busy week. My heart rate seems to have slowed just to the point where I can taste food again.

I want to start by thanking Sun’s global volunteers – who every day work to improve the communities in which Sun operates around the world. I had the option of cancelling my volunteer commitments given this week’s events, but decided to keep it – and had the privilege to visit Blacow elementary school, and talk to a group of 1st grade students and their teacher about the internet.

He relates company history in a way that inspires.

You may not remember what it was like in 1992, but Wall Street had Sun in its sights – Scott was getting all kinds of flak for not following the rest of the industry. He’d refused to endorse one particular technology, known then as the Chicago Project. A few of the pundits said, “The Chicago Project is the future, and Sun’s fighting it.” Scott didn’t think so. They said he was religious.

He opens his company’s thinking, making the enterprise transparent to customers, allowing customers to see what the enterprise faces as challenges. In other words, he lets his readers be part of his team.

Jonathan also knows the power of admitting when things aren’t working right.

Er…
To those that provided comments highlighting the inconsistency in our Try and Buy terms and conditions . . .

Change is coming to the pdf . . .

My apologies for the confusion (and thanks for the attentiveness).

Jonathan Schwartz knows how to blog. His blog adds value to his brand, informs customers about his business, and invites anyone who reads it to feel part of his team.

How did your opinion of Sun Microsystems change just by reading those excerpts from Jonathan’s blog?

Liz Strauss